Blog



Content Marketing Works ... If You Work It

Anyone who has ever produced content knows that old, familiar feeling. You slave over it. You publish it. And ... cricket chirp, cricket chirp, cricket chirp ... nothing comes of it. Last week, I experienced something much better. My company, Hopscotch, launched a content-marketing campaign that immediately generated four times our average year-to-date weekly traffic.

Obviously, site traffic is a top-of-the-funnel metric ... and top of the funnel is a long way from closed-won revenue. But having our first content-marketing campaign get so much momentum right out of the starting gate is a victory I'll gladly savor.

Read more at LinkedIn.

 

Recent Headlines

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  3. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019
  4. Asking Too Much Jeffrey Henning 07-Jun-2019


White Papers


Consumer Research

  1. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  2. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019
  3. Vendor Communications Email Survey Jeffrey Henning 27-Apr-2019
  4. TTRPG, Gamebook, and Interactive Fiction Survey Jeffrey Henning 27-Apr-2019


From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018