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Issues with Grid Questions

Posted on: Monday, June 24, 2019

Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. ..

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Grocery Shopping Survey

Posted on: Saturday, June 22, 2019

We all need to eat and, for a majority of consumers, that involves the chore of grocery shopping, but how and when do most consumers go about it?  ..

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2019 Summer Vacation Survey

Posted on: Tuesday, June 11, 2019

60% vacationing, for 7 days, spending $1,200 ..

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Asking Too Much

Posted on: Friday, June 07, 2019

Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible. ..

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20 Ways to Make the Live Chat Experience More Personal

Posted on: Thursday, June 06, 2019

Have you ever called a customer service line in desperate need of assistance only to be greeted by an automated system? ..

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The PR Agency Dilemma: How to Delight Clients over the Long Term

Posted on: Thursday, June 06, 2019

PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often deteriorates. Steady performance erodes into boredom, then impatience, discontent, blame and finally dissolution of the relationship. “What does it take to break a cycle of “from glee to flee?” asks John J. Seng, founder and chair of Spectrum Science Communications. ..

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Nationwide Survey Reveals Dogs are More than ‘Man’s Best Friend’

Posted on: Tuesday, June 04, 2019

Dogs are considered a part of the family now more than ever, signaling not just a trend, but an ingrained lifestyle here to stay, according to the findings of a nationwide survey of dog owners announced today. The research, sponsored by SpotOn Virtual Smart Fence, the first and only dog containment and tracking system that lets users take their dog and virtual smart fence wherever they go, also shows there are increasing opportunities for businesses and communities to meet the needs of the growing population of dog owners. ..

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Five Key Gaps Limiting Visual Merchandising Confidence

Posted on: Monday, June 03, 2019

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Want To Retain Your Customers? Make It Personal

Posted on: Sunday, June 02, 2019

“Hold the pickle ... hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” ..

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Data Is the Golden Ticket to Personalization in Experiential Marketing

Posted on: Wednesday, May 29, 2019

Two of the most influential marketing trends of 2018, personalization at scale and multi-channel experiences, are both driven by the rapid expansion of data applications. As a result, businesses channeling the tidal wave of available data into more tightly targeted marketing campaigns are reaping remarkable rewards. ..

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Surveys: 4 Tips to Create and Extract the Story

Posted on: Friday, May 17, 2019

Data is sexy. ..

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One Door Survey Uncovers Five Key Gaps Limiting Visual Merchandising Confidence

Posted on: Thursday, May 16, 2019

One Door, Inc., a leading provider of cloud-based visual merchandising software, released Wednesday the results of its third annual visual merchandising survey, “Digital Transformation in Visual Merchandising and Space Planning – Job Done?”. Conducted in partnership with Researchscape, a third-party research firm, the survey reveals important gaps in how retail merchandising strategies are communicated, executed and confirmed. ..

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The Growing Personalization Conundrum for Marketers

Posted on: Monday, May 13, 2019

For more than two decades, the value of personalization has been largely unquestioned in marketing circles. Most marketing leaders now view personalization as essential to marketing success, and providing personalized marketing messages and customer experiences has become a top priority in many companies. Several recent research studies have confirmed that marketers strongly believe personalization drives improved marketing performance, and that most are committed to making personalization a core component of their marketing efforts. ..

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Personalization Trends: 2019 Survey Results

Posted on: Monday, May 06, 2019

Personalization continues to be an important component of good customer experiences. And with the trend toward customer data platforms (CDPs), which aim to bring customer data together in one place in order to activate on it to deliver more targeted experiences, personalization is clearly a top priority. ..

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Taking a Modern Approach to BI

Posted on: Friday, May 03, 2019

When legacy Business Intelligence (BI) solutions emerged, the goal was to simplify data access and analysis across an entire company. Sadly, the benefits of these solutions were never realized. Decades later, companies still aren’t seeing the adoption they expected—meanwhile, billions have been spent on BI. Something is clearly missing. ..

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This is why no one responds to your email

Posted on: Wednesday, May 01, 2019

Email serves up a constant conundrum. We need it to get our work done, yet seeing the number of unread missives ratchet up over the course of the day can send even the most steady among us into a sweat. Unfortunately, we are often not our best selves coping with the onslaught and fail to reply. The problem is that nothing can be more frustrating or cause more bottlenecks in productivity than waiting for a reply that never materializes. ..

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Study finds most marketers pushing personalization

Posted on: Monday, April 29, 2019

As we come to the anniversary of GDPR in the EU and an increasing focus on data collection, storage and use around the globe, one new report finds an increased interest from marketers on personalization. A new report, out from Evergage and Researchscape International finds that 9 in 10 marketers surveyed are pushing personalization as a way to deliver a better customer experience. ..

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Vendor Communications Email Survey

Posted on: Saturday, April 27, 2019

When Emailing Vendors, Clients Want Auto-acknowledgments and Same-Day Answers ..

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TTRPG, Gamebook, and Interactive Fiction Survey

Posted on: Saturday, April 27, 2019

Over one in five American adults (23%) with online access have played a tabletop role-playing game (TTRPG) such as Dungeons & Dragons (D&D), Pathfinder, or GURPs. While 45% of men under 45 years old have played, less than 10% of men over 55 have played; 39% of women under 25 have played, compared to 25% of women 25 to 34, and 10% of women 55-64.  ..

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Why are Network security guidelines so often ignored?

Posted on: Thursday, April 25, 2019

A new survey and research report from Symphony Communications Services, the global, secure, cloud-based, communication and content sharing platform company, shows that a quarter of UK and US workers (well 24 per cent to be accurate) routinely connect to networks they know to be insecure and 25 per cent share confidential information across collaboration platforms such as Skype and Slack. ..

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Consumer Research

  1. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  2. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019
  3. Vendor Communications Email Survey Jeffrey Henning 27-Apr-2019
  4. TTRPG, Gamebook, and Interactive Fiction Survey Jeffrey Henning 27-Apr-2019


From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018