Blog



Don't Blame the Do-It-Yourselfer

Posted on: Thursday, August 25, 2016


Bloggers regularly post about the demise of market research. One consistent topic in these ‘demise’ posts is the rise of Do It Yourself (DIY) research. The argument posits that individuals without research training using survey tools cannot achieve comparable results as they would using a market research agency.  ..

READ MORE

White Papers


Consumer Research

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  4. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019


From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018