Consumer Surveys

    Omnibus Survey Question

    • $750.00

    For those times when you need a large sample size to just a few questions, Researchscape offers a weekly omnibus of 2,000 U.S. adults, aged 18 to 80 years old. To maximize representativeness, the survey is quota-sampled by 32 discrete cells by age, gender, and region and is fielded for 3 days. We will deliver results on the first day of the next business week (on Mondays, except for holidays).

    To achieve your objectives, Researchscape will professionally design 1 to 20 questions following research best practices. The questions will be fielded in the next scheduled omnibus study (for more questions, we will field a custom survey).

    Next deadline: Thursday

    A question's display can be conditional upon the answers of a prior question. Your questions will be included in an omnibus survey with questions from other Researchscape clients. All questions are confidential to each individual client. 

    Standard blocks of questions are available:
    • Unaided awareness / Aided awareness / Brand usage
    • Overall satisfaction and key driver analysis
    • Incidence check and profile

    Standard demographic data is provided and crosstabulated: gender, race/ethnicity, generation, education, household income, region, and marital status. Additional demographics can be added as custom questions (e.g., home ownership, employment status, political party). The deliverables include a PowerPoint of the frequency results and key crosstabs, and an Excel crosstabulation file.

    The fee is $750 per question, where a question can be an essay question, a select-one question, a select-all-that-apply question with no more than 10 choices, or a set of three rows of a grid. 

    To improve representativeness, results are rim weighted by gender, education, race/ethnicity, age, Census division, political party, voter registration, ideology, and evangelical Christianity. 

    Need results faster? Check out the B2C Next Day services below. Need 14 or more questions, check out the U.S. Nationally Representative Survey options.


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