You need survey results quickly and affordably that will motivate the media to publicize your company. Researchscape is here to help.
Responding to PR Changes
Professional survey research magnifies your effectiveness with:
- Shaping content: Collecting data to support a white paper, a series of blog posts, and a webinar or event
- Message testing: Crafting and refining messages that resonate
- Concept testing: Understanding the key drivers of new and enhanced products and services
- Tracking: Measuring public sentiment, brand awareness, and brand equity over time
- Crisis communications: Measuring audience reaction in order to respond to actual sentiment rather than perceived sentiment