PR Surveys

Original survey research boosts content marketing initiatives to drive traffic, social shares, press coverage, and leads. Start with an omnibus survey question or two, or conduct a 20-question custom newsmaker survey.

Responding to PR Changes

Professional survey research magnifies your effectiveness with:

  • Shaping content: Collecting data to support a white paper, a series of blog posts, and a webinar or event
  • Message testing: Crafting and refining messages that resonate
  • Concept testing: Understanding the key drivers of new and enhanced products and services
  • Tracking: Measuring public sentiment, brand awareness, and brand equity over time
  • Crisis communications: Measuring audience reaction in order to respond to actual sentiment rather than perceived sentiment

  • B2C
  • 1000 respondents
  • Quota sampled and weighted
  • 3 questions
  • Auto-generated reports
  • Cross-tabulations 


  • B2C
  • 400 respondents
  • Quota sampled and weighted
  • 20 questions
  • Auto-generated reports
  • Cross-tabulations


  • B2B
  • 100 respondents
  • Panel sampled
  • 20 questions
  • Auto-generated reports
  • Cross-tabulations

'Do It For You' Surveys at DIY Prices

Have full confidence in the data you collect:

  • All the convenience and peace of mind of professional custom research for the price of doing it on your own
  • We design the questionnaire based on your outline, following Research On Research best practices
  • We program the questionnaire
  • We field your survey to U.S. consumers whose identity has been authenticated (Contact us about surveying business professionals or consumers outside the U.S.)

For surveys with 250 or more respondents:

  • We prepare a detailed written report summarizing the results
  • We cross-tabulate all closed-ended questions to understand how demographic groups differ in their responses

For surveys with 750 or more respondents:

  • We sample by age, gender, and region using U.S. Census data, to maximize representativeness

Customizations available upon request.


Get Started Today

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Call us toll free at +1 (888) 983-1675 or email.

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