Improving Online Survey Representativeness

Download a copy of the Researchscape whitepaper, "Improving Online Survey Representativeness", to understand the issues that Internet surveys must address to improve online representativeness in surveys.

Covering topics such as convenience sampling, weighting, quota sampling, and sample matching, this white paper helps you improve your next survey.

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White Papers

From Jeffrey Henning's Blog

  1. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018
  2. Asking Too Much Jeffrey Henning 26-Oct-2018
  3. The Diseconomies of Scale of Survey Research Jeffrey Henning 28-Sep-2018
  4. Four Horseman of the Retail Apocalypse Jeffrey Henning 18-Jun-2018