Blog



Want To Retain Your Customers? Make It Personal

“Hold the pickle ... hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.”

That’s a jingle from a 1974 Burger King commercial. Translated into in today’s modern terms, that means we want to personalize your experience. The commercial aired 45 years ago. Was Burger King ahead of its time? Today, companies are spending big parts of their marketing, sales and IT budgets to create personalized experiences with the hope of winning over their customers, getting them to come back, and making them loyal to their brand.

Read more at Forbes.

 

Recent Headlines

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. PDI Releases New C-Store Shopper Report Jeffrey Henning 26-Jun-2019
  4. Issues with Grid Questions Jeffrey Henning 24-Jun-2019


White Papers


Consumer Research

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  4. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019


From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018