The 2016 Consumer Expectations Report
The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. Customer expectations are rising faster and businesses need to stay up-to-date with customer expectations to respond accordingly. It’s no longer enough to put products out on display and expect consumers to buy.
Meeting customer expectations and delivering a great customer experience is equivalent to competitive advantage and must be a top strategic priority. It’s a unique opportunity to be different and stand out in a crowded market place.