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Pokémon Go and Personalization Have More in Common Than You Think

Posted on: Wednesday, July 20, 2016

While the jury is still out on whether or not Pokémon Go is a fad, personalization is here to stay. Eighty-five percent of marketers Evergage and Researchscape surveyed are using some form of personalization in their marketing campaigns. So the next time you take a break from building out your Pokédex and running into people and objects with reckless abandon, give some thought to your next personalization campaign!  ..

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Study: Marketers Use Personalization Tactics Most on Email

Posted on: Thursday, June 30, 2016

A study of 250 marketers by Evergage and Researchscape found that email (67%) and websites (56%) were by far the two most popular marketing channels for personalization, with mobile websites (27%) coming in a distant third. ..

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