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Pokémon Go and Personalization Have More in Common Than You Think

Posted on: Wednesday, July 20, 2016

While the jury is still out on whether or not Pokémon Go is a fad, personalization is here to stay. Eighty-five percent of marketers Evergage and Researchscape surveyed are using some form of personalization in their marketing campaigns. So the next time you take a break from building out your Pokédex and running into people and objects with reckless abandon, give some thought to your next personalization campaign!  ..

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Study: Marketers Use Personalization Tactics Most on Email

Posted on: Thursday, June 30, 2016

A study of 250 marketers by Evergage and Researchscape found that email (67%) and websites (56%) were by far the two most popular marketing channels for personalization, with mobile websites (27%) coming in a distant third. ..

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Consumer Research

  1. Social Media Satisfaction Survey Jeffrey Henning 11-Feb-2019
  2. NFL Satisfaction Driven by Handling of Off-Field Issues Jeffrey Henning 02-Feb-2019
  3. Impressions of Tom Brady Jeffrey Henning 01-Feb-2019
  4. Consumer Research Omnibus Methodology Jeffrey Henning 02-Jan-2019


From Jeffrey Henning's Blog

  1. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018
  2. Asking Too Much Jeffrey Henning 26-Oct-2018
  3. The Diseconomies of Scale of Survey Research Jeffrey Henning 28-Sep-2018
  4. Four Horseman of the Retail Apocalypse Jeffrey Henning 18-Jun-2018