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Innovate TV Latest Video: Jeffrey Henning of Researchscape

Posted on: Tuesday, August 30, 2016

In the latest edition of Innovate TV, we chat with Jeffrey Henning, founder of Researchscape International. Jeffrey discusses:  ..

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Sampling Goes Digital as Marketers Look to Track Results

Posted on: Tuesday, August 02, 2016

Jeffrey Henning, president of Researchscape International, said people are increasingly relying on people around them for information about products. “A lot of studies have shown that people trust their friends and family more than traditional ads,” Mr. Henning said. “For brands, this is a way to bypass traditional channels and gather some social clout that would otherwise not be available. And it’s certainly cheaper than a major marketing TV campaign.” ..

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Study: Marketers Use Personalization Tactics Most on Email

Posted on: Thursday, June 30, 2016

A study of 250 marketers by Evergage and Researchscape found that email (67%) and websites (56%) were by far the two most popular marketing channels for personalization, with mobile websites (27%) coming in a distant third. ..

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Report Findings Confirm: Email in a Single-Tenant Cloud Makes Sense for Enterprises

Posted on: Monday, April 18, 2016

Listen up Amazon Web Services (AWS) customers! Intermedia is giving live demos of our Dedicated Exchange on AWS solution at the AWS Summit in Chicago today and tomorrow. If you’re going to be at the show, please stop by booth #108. We’d love to talk to you further about this new solution for AWS customers, as well as review with you the findings of a brand-new survey report we commissioned to better understand the migration of applications to Infrastructure-as-a-Service (IaaS) for those using or considering the AWS platform.  ..

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Future Marketing Landscape Explored at AMA Boston Career Event

Posted on: Monday, March 28, 2016

At the AMA Boston’s “The Future Marketing Landscape and Its Impact on Careers” event held at Microsoft’s Nerd Center, three leading marketing career experts spoke on trends in market research, revenue marketing, and hiring and compensation: Jeffrey Henning, Founder and President of Researchscape International, Mark Emond, President of Demand Spring, and Eric DiChiara, Vice President of the Creative Group.  ..

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