Blog



How B2B Companies Use Different Metrics to Determine Customer Satisfaction

Posted on: Saturday, November 28, 2015

Evaluating B2B customer relationships is tricky. Two of the most important tools at a company’s disposal are customer satisfaction (CSAT) surveys and Net Promoter Score (NPS). While they might seem similar, they serve distinct purposes and using one or the other can make a difference in maintaining customer happiness and loyalty.  ..

READ MORE

White Papers


Consumer Research

  1. Social Media Satisfaction Survey Jeffrey Henning 11-Feb-2019
  2. NFL Satisfaction Driven by Handling of Off-Field Issues Jeffrey Henning 02-Feb-2019
  3. Impressions of Tom Brady Jeffrey Henning 01-Feb-2019
  4. Consumer Research Omnibus Methodology Jeffrey Henning 02-Jan-2019


From Jeffrey Henning's Blog

  1. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018
  2. Asking Too Much Jeffrey Henning 26-Oct-2018
  3. The Diseconomies of Scale of Survey Research Jeffrey Henning 28-Sep-2018
  4. Four Horseman of the Retail Apocalypse Jeffrey Henning 18-Jun-2018