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How B2B Companies Use Different Metrics to Determine Customer Satisfaction

Posted on: Saturday, November 28, 2015

Evaluating B2B customer relationships is tricky. Two of the most important tools at a company’s disposal are customer satisfaction (CSAT) surveys and Net Promoter Score (NPS). While they might seem similar, they serve distinct purposes and using one or the other can make a difference in maintaining customer happiness and loyalty.  ..

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