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Sampling Goes Digital as Marketers Look to Track Results

Jeffrey Henning, president of Researchscape International, said people are increasingly relying on people around them for information about products. “A lot of studies have shown that people trust their friends and family more than traditional ads,” Mr. Henning said. “For brands, this is a way to bypass traditional channels and gather some social clout that would otherwise not be available. And it’s certainly cheaper than a major marketing TV campaign.”

Read more at The Globe and Mail.

 

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From Jeffrey Henning's Blog

  1. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018
  2. Asking Too Much Jeffrey Henning 26-Oct-2018
  3. The Diseconomies of Scale of Survey Research Jeffrey Henning 28-Sep-2018
  4. Four Horseman of the Retail Apocalypse Jeffrey Henning 18-Jun-2018