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Pokémon Go and Personalization Have More in Common Than You Think

While the jury is still out on whether or not Pokémon Go is a fad, personalization is here to stay. Eighty-five percent of marketers Evergage and Researchscape surveyed are using some form of personalization in their marketing campaigns. So the next time you take a break from building out your Pokédex and running into people and objects with reckless abandon, give some thought to your next personalization campaign! 

Read more at Business 2 Community.

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