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Personalization Popular, But Held Back By Budget And Skill

55% of respondents from organizations that are not implementing any personalization yet, plan to use website or in-app personalization (web or mobile) within the next year. Of those already using personalization, 89% report an improvement or “lift”, and of those, 53% have seen a lift of 10% or more, relying most heavily on personalized messages or experiences in inline content and information bar, says the report.  

Search engine optimization (SEO) is very or extremely important to 79% of responding organizations implementing, closely followed by email marketing and content marketing and personalization of all types. 

The report from Evergage is available with sign-in here. 

Read more in MediaPost.

 

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From Jeffrey Henning's Blog

  1. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018
  2. Asking Too Much Jeffrey Henning 26-Oct-2018
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  4. Four Horseman of the Retail Apocalypse Jeffrey Henning 18-Jun-2018