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Personalization is Reaching Mainstream Status as a Marketing Initiative—But Most Marketers Give Themselves Poor Grades

Personalization platform company Evergage recently published its annual research report on the state of personalization, 2016 Trends in Personalization, which found that 85% of the marketers surveyed are using personalization. However, most companies’ initiatives barely make the grade, with the majority of marketers giving their own (55%)—and their competitors’ (63%)—campaigns a grade of “C” or lower, according to the research, conducted with Researchscape International.

Read more at Bulldog Reporter.

 

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