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Personalization - Are You Really Ready To Do It?

Marketers get caught up in the promise of personalization, but is it beneficial for all brands, particularly data-constrained CPG brands? Before investing in personalization, brands need to answer the following questions.

Read more at The Marketing Insider.

 

Recent Headlines

  1. Social Media Satisfaction Survey Jeffrey Henning 11-Feb-2019
  2. NFL Satisfaction Driven by Handling of Off-Field Issues Jeffrey Henning 02-Feb-2019
  3. Impressions of Tom Brady Jeffrey Henning 01-Feb-2019
  4. Consumer Research Omnibus Methodology Jeffrey Henning 02-Jan-2019


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Consumer Research

  1. Social Media Satisfaction Survey Jeffrey Henning 11-Feb-2019
  2. NFL Satisfaction Driven by Handling of Off-Field Issues Jeffrey Henning 02-Feb-2019
  3. Impressions of Tom Brady Jeffrey Henning 01-Feb-2019
  4. Consumer Research Omnibus Methodology Jeffrey Henning 02-Jan-2019


From Jeffrey Henning's Blog

  1. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018
  2. Asking Too Much Jeffrey Henning 26-Oct-2018
  3. The Diseconomies of Scale of Survey Research Jeffrey Henning 28-Sep-2018
  4. Four Horseman of the Retail Apocalypse Jeffrey Henning 18-Jun-2018