Blog



5 AI-Powered Apps To Deliver More Personalized Experiences

Posted on: Tuesday, July 24, 2018

When mass media was invented, increasing its levels of personalization always seemed like an enormous task. How can you speak more directly to an audience of millions when they have no apparent similarities other than the fact that they decided to see or listen to the same show? In this context, it comes as no surprise that AI and machine learning have captured the attention of the marketing industry as a whole… since they’re able to predict behaviors and give personalized recommendations. ..

READ MORE

Personalization by the numbers—what’s working, what needs improving?

Posted on: Saturday, July 07, 2018

New research finds that nearly 8 in 10 marketers (77 percent) think personalization should be a bigger priority in their organizations—but it’s clear that one size definitely doesn’t fit all, as marketers cite challenges in campaign execution in their efforts to foster one-to-one, in-the-moment experiences. ..

READ MORE

Dell bets big on gaming in India; announces Alienware laptops

Posted on: Thursday, July 05, 2018

With a steady rise in gaming enthusiasts in India who are looking for superior quality gaming experience, Dell on Thursday announced a new portfolio of gaming hardware comprising of; Alienware 15, 17, Dell G Series - G3 and G7 and Inspiron 24 5000 All-in-One. ..

READ MORE

33 PERCENT OF AMERICANS ARE LESS PROUD TO BE AMERICAN DUE TO DONALD TRUMP: DATA

Posted on: Wednesday, July 04, 2018

On this Fourth of July, 33 percent of Americans say Donald Trump has them feeling less proud to be an American, according to new data released by a Bay Area public relations. The findings from San Francisco boutique PR agency Bospar indicate that Trump has 24 percent of Americans feeling more proud and 44 percent responding that Trump’s presidency has not affected their feelings about their country. ..

READ MORE

Shoppers May Shun Retailers with Poor Product Suggestions

Posted on: Monday, July 02, 2018

Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss. ..

READ MORE

INCREASING B2B SOCIAL SCREEN TIME WITH VIDEO

Posted on: Wednesday, June 27, 2018

For B2B brands, engaging buyers in social conversations early in the buying process can help them get ahead of the competition. Videos are a key way to get them talking. Video content can help bring a B2B brand’s story to life in social channels, and create connections in ways that more static content like whitepapers or blogs simply can’t accomplish. ..

READ MORE

Fill Technical Talent Gap for the More Than 2k Open Software Dev Jobs

Posted on: Wednesday, June 20, 2018

Coding Dojo, the leading technology bootcamp dedicated to transforming businesses and careers through programming literacy, today announced the opening of its East Bay campus to address the rising local demand for programming skills. With more than 2,300 open software development jobs in the East Bay (more than 400 of the jobs are entry level), Coding Dojo is reinventing the way companies fill the technical talent gap by equipping individuals with the most future-forward tech skills to start or grow their careers in as little as 14 weeks. ..

READ MORE

Why Digital Marketers Should Be More Like Personal Shoppers

Posted on: Thursday, June 14, 2018

Data doesn’t lie. Personalization maps to revenue. Businesses that harness the power of personalization are seeing results. This shouldn’t be too surprising. Consumers expect a personalized experience, and they will reward companies that deliver it. ..

READ MORE

E-shoppers prefer 'Try Before You Buy' payment choice

Posted on: Wednesday, June 13, 2018

Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online, hence prefer 'Try Before You Buy' payment choice, says a recent study. This facility has also helped retailers address the consumers' concern and grow their business significantly, thus removing a major drawback to online shopping.  ..

READ MORE

Online Shoppers Indicate Strong Preference for 'Try Before You Buy' Payment Choice

Posted on: Monday, June 11, 2018

Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online because they don't have the chance to see or try on those items first. According to a new national study, online retailers could address this consumer concern and grow their business significantly by offering a "Try Before You Buy" option to shoppers. ..

READ MORE

White Papers


Consumer Research

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  4. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019


From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018