Institute For PR Research Calls For Clients To Complete Survey On Agency Search

Posted on: Wednesday, March 27, 2019

The Institute of Public Relations Research is working with consulting firm RFP Assoc to conduct what is believed to be the PR industry’s first national research into the agency search and hiring processes. The results will be presented at the Institute of Public Relations Research Bridge Conference in Washington, DC. ..


Insights from 4A’s Research | Brand Loyalty: Breaking Up is Hard to Do

Posted on: Friday, March 22, 2019

4A’s Research partnered with Researchscape, an agile market research consultancy, to survey 1,000 consumers on the brands they love, how they find new products, and factors that cause them to break up with a brand. The results revealed insights agencies can use for their clients to build and sustain brand loyalty. ..


Proposed Bill Would Impose Presumption Granting Parents Temporary Joint Custody

Posted on: Thursday, March 07, 2019

Opponents and supporters of a proposed bill on shared parenting voiced their opinions at the Statehouse on Thursday. Senate Bill 157 would impose a presumption that it is in the best interests of the child for fit, willing and able parents to have temporary joint custody and share equally in parenting time. ..


Evergage Closes out a Successful FY18 with Continued Rapid Growth and Major Platform Enhancements

Posted on: Monday, March 04, 2019

Evergage, The 1-to-1 Platform company, announced milestones from a successful fiscal year, ending Jan. 31, 2019. As more organizations turn to Evergage to drive 1-to-1 digital engagement, Evergage’s FY18 revenues grew more than 50% over the previous year’s, while average contract value increased by more than 40%. ..


Customer Data Platform (CDP) Stats You Can’t Ignore

Posted on: Thursday, February 21, 2019

The buzz around the Customer Data Platform (CDP) technology category has exploded in recent years. I don’t think a day goes by when I don’t run into an article that mentions CDPs (although I am a tech marketer). But as with all new martech classifications, there is a lot of confusion about what a CDP is and how it differs from other marketing technologies. As you continue on your journey to understand the CDP, identify whether your company needs one, and determine how it will interact with your other solutions, we’ve compiled some customer data platform stats that speak for themselves. ..


HeartFlow Survey: Fewer Than 1/3 of Americans Know Biggest Health Threat

Posted on: Wednesday, February 13, 2019

HeartFlow, Inc. announced the findings of a new consumer survey of more than 1,500 adults across the United States that sheds light on dangerous misconceptions and lack of awareness around heart disease, the leading killer in the U.S. The research shows that while most people are optimistic about new health innovations, anxieties and fear may prevent people from seeking effective treatment for their heart health. ..


UX in the Age of Personalization

Posted on: Thursday, January 17, 2019

If you listened to episode 180 of The Big Web Show, you heard two key themes: 1) personalization is now woven into much of the fabric of our digital technology, and 2) designers need to be much more involved in its creation and deployment. In my previous article we took a broad look at the first topic: the practice of harvesting user data to personalize web content, including the rewards (this website gets me!) and risks (creepy!). In this piece, we will take a more detailed look at the UX practitioner’s emerging role in personalization design: from influencing technology selection, to data modeling, to page-level implementation. And it’s high time we did. ..


30 Industry Leaders Share Their Predictions for 2019

Posted on: Friday, December 28, 2018

It’s that time of year again, when we look ahead to the next year and ask all of the industry leaders we know to pull out their crystal balls and make predictions on what they see happening that will impact the analytics and insights industry. It’s a fun tradition, and one that also offers immense value to c-suite leaders as they make their own decisions on how the future may manifest and what it means for their business. ..


Be Omnichannel or Be Nothing

Posted on: Tuesday, December 11, 2018

Omnichannel retailers create a unified shopping experience across every single device and channel that a consumer uses to interact with their business. A truly integrated, omnichannel approach covers all the online and offline channels a consumer may use during their research and shopping journey—including brick-and-mortar stores, mobile shopping, marketplaces, ecommerce websites, social media, advertising, and more. ..


Sensai Launches First Ever, AI-Powered Social Media Marketing Solution for Small Businesses

Posted on: Tuesday, November 13, 2018

Sensai, the first A.I.-powered social media marketing solution for small business, today announces general availability of its flagship product to address the recent changes to the algorithms of social media platforms that have made it incredibly difficult for small businesses to reach and engage with their ideal target audiences.  ..


White Papers

Consumer Research

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  4. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019

From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018