Blog Expands Consumer Insights Portfolio With Concept Test

Posted on: Tuesday, July 15, 2014

Today,, the world's first on-demand consumer insights platform, announced the expansion of its technology portfolio with the introduction of Concept Test™. Designed to provide consumer packaged goods (CPG) brands and retailers with an easy-to-use tool to screen new product ideas, Concept Test™ provides instant access to audiences to determine key success attributes, such as purchase intent, in a fraction of the time and at a fraction of the cost of current testing methods. ..


Are We Giving Google Too Much Information?

Posted on: Wednesday, August 14, 2013

For all its wonder, the Web can be a dangerous place. While certain groups complain about certain content, the real danger is always found in that which is not seen, hidden in plain sight within the language that builds that which we can see. Google is the absolute master of doing business where it’s not seen, and I’ve reached the point where I think it’s time we all said “enough.” ..


Always on, always watching

Posted on: Wednesday, June 19, 2013

Innovation is alive and well in the market research industry – and adjacent to it – if the GreenBook Insights Innovation Exchange (IIEX) conference, concluding today in Philadelphia, is any indication. Innovations are coming both in observational and directed research. ..


MRA Names Client Side Chairman

Posted on: Wednesday, May 22, 2013

In the US, the Marketing Research Association (MRA) has appointed Nestle Purina PetCare insights exec Jill Donahue as its 2013-2014 Chairman. ..


On trust, truth and transparency

Posted on: Monday, May 20, 2013

Where most research conferences giddily chase hype, the annual conference of AAPOR doggedly pursues truth. The American Association for Public Opinion Research is focused on methodological rigour, research on research and relentless improvement. This year’s conference ended Sunday in Boston. Specific highlights for me were research transparency, the role of journalism, non-probability samples, weighting, and reaction to Google Consumer Surveys. ..


White Papers

Consumer Research

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  4. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019

From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018