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Marketing and Sales Measurement Data Cleanliness Remains A Challenge

Marketing is becoming more data-driven, but the extent to which such efforts can achieve results is very dependent on the quality of the data at hand. According to new research from Allocadia, some companies have it figured out, but many are still struggling with messy or silo’d data.

Read more at MarketingCharts.

 

Recent Headlines

  1. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018
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From Jeffrey Henning's Blog

  1. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018
  2. Asking Too Much Jeffrey Henning 26-Oct-2018
  3. The Diseconomies of Scale of Survey Research Jeffrey Henning 28-Sep-2018
  4. Four Horseman of the Retail Apocalypse Jeffrey Henning 18-Jun-2018