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Goodbye, Interrupt Advertising! Say Hello to Sustained Storytelling

Consumers are tired of being sold to. Instead they want to hear real stories from real people. Marketers are responding to this shift in behavior by engaging in sustained storytelling.

Read more at 1 to 1 Media.

 

Recent Headlines

  1. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018
  2. Asking Too Much Jeffrey Henning 26-Oct-2018
  3. The Diseconomies of Scale of Survey Research Jeffrey Henning 28-Sep-2018
  4. Four Horseman of the Retail Apocalypse Jeffrey Henning 18-Jun-2018


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From Jeffrey Henning's Blog

  1. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018
  2. Asking Too Much Jeffrey Henning 26-Oct-2018
  3. The Diseconomies of Scale of Survey Research Jeffrey Henning 28-Sep-2018
  4. Four Horseman of the Retail Apocalypse Jeffrey Henning 18-Jun-2018