Blog



Exlusive 4A's Research Offers Keen Insight Into Brand Loyalty

A recent 4A survey, conducted with Researchscape, shows the main reasons consumers stop shopping a brand are quality, price, reliability and trust. Of note, 25% of respondents said they had political reasons for why they stopped doing business with a brand, and the study showed consumers learn about a new brand mostly from TV, "with friends and family and internet searches close behind."

Read more at Smart Brief.

 

Recent Headlines

  1. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. 20 Ways to Make the Live Chat Experience More Personal Jeffrey Henning 06-Jun-2019
  4. The PR Agency Dilemma: How to Delight Clients over the Long Term Jeffrey Henning 06-Jun-2019


White Papers