Exlusive 4A's Research Offers Keen Insight Into Brand Loyalty

A recent 4A survey, conducted with Researchscape, shows the main reasons consumers stop shopping a brand are quality, price, reliability and trust. Of note, 25% of respondents said they had political reasons for why they stopped doing business with a brand, and the study showed consumers learn about a new brand mostly from TV, "with friends and family and internet searches close behind."

Read more at Smart Brief.


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