Content Marketing Works ... If You Work It
Anyone who has ever produced content knows that old, familiar feeling. You slave over it. You publish it. And ... cricket chirp, cricket chirp, cricket chirp ... nothing comes of it. Last week, I experienced something much better. My company, Hopscotch, launched a content-marketing campaign that immediately generated four times our average year-to-date weekly traffic.
Obviously, site traffic is a top-of-the-funnel metric ... and top of the funnel is a long way from closed-won revenue. But having our first content-marketing campaign get so much momentum right out of the starting gate is a victory I'll gladly savor.