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Consumers Warming to Instant Credit as Online Payment Option: Report

While credit cards remain the dominant way to pay online in the U.S., some merchants are beginning to give their customers the option to pay in installments and/or offer credit. And, according to new research, these retailers are on the right track. Three-quarters of consumers polled in a recent study said they would be more likely to choose an online retailer that offered an instant credit option than one that didn’t, according to a Researchscape International study conducted for Swedish online payment provider Klarna. Klarna, which made a name for itself in Europe by enabling online transactions using only a postal code or email address for authentication, recently has launched an instant credit product for e-commerce merchants.

Read more at Card Not Present.

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