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20 Ways to Make the Live Chat Experience More Personal

Posted on: Thursday, June 06, 2019

Have you ever called a customer service line in desperate need of assistance only to be greeted by an automated system? ..

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The PR Agency Dilemma: How to Delight Clients over the Long Term

Posted on: Thursday, June 06, 2019

PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often deteriorates. Steady performance erodes into boredom, then impatience, discontent, blame and finally dissolution of the relationship. “What does it take to break a cycle of “from glee to flee?” asks John J. Seng, founder and chair of Spectrum Science Communications. ..

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Nationwide Survey Reveals Dogs are More than ‘Man’s Best Friend’

Posted on: Tuesday, June 04, 2019

Dogs are considered a part of the family now more than ever, signaling not just a trend, but an ingrained lifestyle here to stay, according to the findings of a nationwide survey of dog owners announced today. The research, sponsored by SpotOn Virtual Smart Fence, the first and only dog containment and tracking system that lets users take their dog and virtual smart fence wherever they go, also shows there are increasing opportunities for businesses and communities to meet the needs of the growing population of dog owners. ..

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Five Key Gaps Limiting Visual Merchandising Confidence

Posted on: Monday, June 03, 2019

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Want To Retain Your Customers? Make It Personal

Posted on: Sunday, June 02, 2019

“Hold the pickle ... hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” ..

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Data Is the Golden Ticket to Personalization in Experiential Marketing

Posted on: Wednesday, May 29, 2019

Two of the most influential marketing trends of 2018, personalization at scale and multi-channel experiences, are both driven by the rapid expansion of data applications. As a result, businesses channeling the tidal wave of available data into more tightly targeted marketing campaigns are reaping remarkable rewards. ..

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Surveys: 4 Tips to Create and Extract the Story

Posted on: Friday, May 17, 2019

Data is sexy. ..

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One Door Survey Uncovers Five Key Gaps Limiting Visual Merchandising Confidence

Posted on: Thursday, May 16, 2019

One Door, Inc., a leading provider of cloud-based visual merchandising software, released Wednesday the results of its third annual visual merchandising survey, “Digital Transformation in Visual Merchandising and Space Planning – Job Done?”. Conducted in partnership with Researchscape, a third-party research firm, the survey reveals important gaps in how retail merchandising strategies are communicated, executed and confirmed. ..

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The Growing Personalization Conundrum for Marketers

Posted on: Monday, May 13, 2019

For more than two decades, the value of personalization has been largely unquestioned in marketing circles. Most marketing leaders now view personalization as essential to marketing success, and providing personalized marketing messages and customer experiences has become a top priority in many companies. Several recent research studies have confirmed that marketers strongly believe personalization drives improved marketing performance, and that most are committed to making personalization a core component of their marketing efforts. ..

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Personalization Trends: 2019 Survey Results

Posted on: Monday, May 06, 2019

Personalization continues to be an important component of good customer experiences. And with the trend toward customer data platforms (CDPs), which aim to bring customer data together in one place in order to activate on it to deliver more targeted experiences, personalization is clearly a top priority. ..

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