Blog



'Blessing from God' | Apple Watch May Have Saved Florida Teen's Life

Posted on: Tuesday, May 08, 2018

LITHIA, FL -- Two local parents say an Apple Watch they got for her their daughter during Christmas saved her life. ..

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Personalization Gaining Value in Retail Customer Experience, Study Reveals

Posted on: Friday, May 04, 2018

Personalization is paying off with nine out of 10 digital marketers reporting a lift in business but more than half describe personalization maturity level as limited. ..

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Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic

Posted on: Wednesday, May 02, 2018

More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [pdf] from Evergage and Researchscape International, which surveyed 300 marketers on their personalization efforts. ..

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Evergage Doubles Revenues for Third Straight Year, Delivering Personalization to More Than 3 Billion People

Posted on: Wednesday, February 28, 2018

Issued important research – According to Evergage's fourth annual study, "2017 Trends in Personalization," conducted with Researchscape International, nine of out 10 marketers say their customers expect personalized experiences. The often-cited study also examined how – and how successfully – marketers deliver personalization to their audiences across channels. ..

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3 Ways Hackers Steal Your Company's Mobile Data

Posted on: Friday, February 02, 2018

The most effective data exfiltration prevention strategies are those that are as rigorous in vetting traffic entering the network as they are traffic leaving it. ..

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Six Mistakes to Avoid When Opening Business Account

Posted on: Friday, February 02, 2018

If you own a small business, you should open a business bank account to organise your finances. ..

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What is the Marketer's Opinion of Personalization & Interactive Content?

Posted on: Tuesday, January 30, 2018

At our January Trends & Prediction webinar, our panelists and moderator covered three terrific topics. And we heard you! Rather than leave you with just a recording and slides, we’ve also transcribed the key points covered by our panelists to help you absorb the full context of the discussion. ..

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Personalization - Are You Really Ready To Do It?

Posted on: Saturday, January 27, 2018

Marketers get caught up in the promise of personalization, but is it beneficial for all brands, particularly data-constrained CPG brands? Before investing in personalization, brands need to answer the following questions. ..

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Opendoor is Bringing Simplified Home Buying and Selling to Orlando

Posted on: Wednesday, January 24, 2018

Could you sell your home as easily you could sell a car? Now, it’s possible in Orlando. Opendoor has just launched in Orlando, allowing local homeowners to request an offer on their home with the press of a button, and close the deal in as little as three days. ..

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Security in a Remote Access World

Posted on: Saturday, January 13, 2018

As businesses become more distributed, network perimeters are starting to dissolve. A workforce where employees are always on the go is now the norm rather than the exception, and a wealth of devices — both BYOD and professional tools — are putting unprecedented strains on IT resources.  ..

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From Jeffrey Henning's Blog

  1. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018
  2. Asking Too Much Jeffrey Henning 26-Oct-2018
  3. The Diseconomies of Scale of Survey Research Jeffrey Henning 28-Sep-2018
  4. Four Horseman of the Retail Apocalypse Jeffrey Henning 18-Jun-2018