Blog


Asking Too Much

Posted on: Friday, October 26, 2018

Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible. ..

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The Diseconomies of Scale of Survey Research

Posted on: Friday, September 28, 2018

Almost anything that you wish to purchase you can purchase at a lower price per unit if you buy in greater volume. Occasionally this will even kick in on the second item with “Buy Two Get One Free” offers. Are economies of scale an iron-clad law of the market? ..

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Four Horseman of the Retail Apocalypse

Posted on: Monday, June 18, 2018

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4 Times as Many Americans are Aware of Bitcoin (72%) as Blockchain (17%)

Posted on: Tuesday, June 05, 2018

More Americans have heard of Bitcoin (72%) than the pixel (55%), and more have heard of cryptocurrency (45%) than crowdfunding (35%). Only 17% are aware of blockchain, the technology that powers Bitcoin and many other cryptocurrencies. ..

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Perspectives on Content Cadence

Posted on: Thursday, May 24, 2018

SMW NYC ..

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Pros and Cons of Including Partial Responses to Surveys

Posted on: Monday, May 21, 2018

  • Pros
    • Respectful of all respondents’ contributions
    • Increases the sample size for early questions
    • Increases the reportable sample size for newsmaker surveys
    • Reduces the bias of topic salience
  • Cons
    • Incompatible with quota sampling or weighting
    • Confusing to readers when the sample size declines from question to question
  •  ..
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'Blessing from God' | Apple Watch May Have Saved Florida Teen's Life

Posted on: Tuesday, May 08, 2018

LITHIA, FL -- Two local parents say an Apple Watch they got for her their daughter during Christmas saved her life. ..

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Asking About Race and Ethnicity

Posted on: Tuesday, May 08, 2018

Traditionally, race has been asked as a choose-one question. This oversimplifies the situation for multiracial citizens, as is discussed in detail in this excerpt from the November 2000 paper, "Measuring Our Nation's Diversity: Developing a Common Language for Data on Race/Ethnicity", by Katherine Wallman, Suzann Evinger, and Susan Schechter: ..

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Personalization Gaining Value in Retail Customer Experience, Study Reveals

Posted on: Friday, May 04, 2018

Personalization is paying off with nine out of 10 digital marketers reporting a lift in business but more than half describe personalization maturity level as limited. ..

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Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic

Posted on: Wednesday, May 02, 2018

More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [pdf] from Evergage and Researchscape International, which surveyed 300 marketers on their personalization efforts. ..

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Jeff Bezos on Narratives in Business Decision Making

Posted on: Tuesday, May 01, 2018

Another insight I wanted to share from the most recent annual letter to Amazon shareholders..

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Jeff Bezos on Divinely Discontent Customers

Posted on: Monday, April 30, 2018

In his most recent annual letter to shareholders, Jeff Bezos shared some perspectives on customer satisfaction: ..

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Evergage Doubles Revenues for Third Straight Year, Delivering Personalization to More Than 3 Billion People

Posted on: Wednesday, February 28, 2018

Issued important research – According to Evergage's fourth annual study, "2017 Trends in Personalization," conducted with Researchscape International, nine of out 10 marketers say their customers expect personalized experiences. The often-cited study also examined how – and how successfully – marketers deliver personalization to their audiences across channels. ..

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Rating Scales to use when Writing Surveys

Posted on: Wednesday, February 28, 2018

An easy way to follow the best practice of using 5-point fully-labeled unipolar scales when writing surveys is to use common rating scales like the following. ..

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3 Ways Hackers Steal Your Company's Mobile Data

Posted on: Friday, February 02, 2018

The most effective data exfiltration prevention strategies are those that are as rigorous in vetting traffic entering the network as they are traffic leaving it. ..

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Six Mistakes to Avoid When Opening Business Account

Posted on: Friday, February 02, 2018

If you own a small business, you should open a business bank account to organise your finances. ..

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What is the Marketer's Opinion of Personalization & Interactive Content?

Posted on: Tuesday, January 30, 2018

At our January Trends & Prediction webinar, our panelists and moderator covered three terrific topics. And we heard you! Rather than leave you with just a recording and slides, we’ve also transcribed the key points covered by our panelists to help you absorb the full context of the discussion. ..

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Personalization - Are You Really Ready To Do It?

Posted on: Saturday, January 27, 2018

Marketers get caught up in the promise of personalization, but is it beneficial for all brands, particularly data-constrained CPG brands? Before investing in personalization, brands need to answer the following questions. ..

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Opendoor is Bringing Simplified Home Buying and Selling to Orlando

Posted on: Wednesday, January 24, 2018

Could you sell your home as easily you could sell a car? Now, it’s possible in Orlando. Opendoor has just launched in Orlando, allowing local homeowners to request an offer on their home with the press of a button, and close the deal in as little as three days. ..

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Use of Traditional Methods in Market Research

Posted on: Tuesday, January 16, 2018

For this cycle of the twice-annual GRIT research-on-research study, we delved into the proportional usage of qualitative and quantitative techniques across projects. Overall, 59% of the techniques used are quant, and 35% are qual. (A project that used both would presumably skew the average closer to 50/50.)
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