Draft Day and NFL Satisfaction

With the NFL draft today, many rumors and predictions have been rumbling for weeks, waiting to see what players will be picked by which teams. While many watching will be satisfied with the results, not everyone can be pleased; a portion of the fans will simply not be happy with the selections made by their team. Nor with the commissioner.  (read more)

"The Circle": A Social Media / MRX Dystopia

Way back in 1947, John Campbell, Jr., the editor of Astounding Science Fiction, articulated a central premise of the genre he was shaping: “To be science fiction, not fantasy, an honest effort at prophetic extrapolation from the known must be made.” Dave Eggers – best known for his memoir A Heartbreaking Work of Staggering Genius – has extrapolated today’s world of constant feedback and self-reporting to its frighteningly logical conclusion in his book, The Circle, now a new movie starring Tom Hanks and Emma Watson. Its heroine, Mae Holland, has just taken a job with the eponymous Circle, the social-media darling of its day, having subsumed all present and future competition to its universal login, social-network, search, and feedback management systems.  (read more)

Frequency of Usage of Quant and Qual Research Methods – 2016 Results

In the 2015 GRIT survey, we learnt that 79% of researchers used qualitative research in 2015, and 90% used quantitative research – in fact, 68% of researchers used both qual and quant. With the age of pure qual or quant research ending, we wanted to better understand the mix between the two with the 20th edition of the GreenBook Research Industry Trends Report, which fielded in Q3 and Q4 of 2016 and collected 1,583 responses from participants in 76 countries.  (read more)

Satisfaction with Market Research Providers

For the 20th edition of the GreenBook Research Industry Trends Report, we followed up our research into panel satisfaction by looking at provider satisfaction. The GRIT study was an online survey fielded in Q3 and Q4 of 2016 and collecting 1,583 responses from participants in 76 countries.   (read more)

The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey

A good friend of mine has been a freelance journalist for over 20 years. He’s seen little increase in the amount he makes per word or per article over all that time: what gains he has made have come through increased productivity. And if an idea is going to take too much work to develop into a story, he’ll go on to the next idea instead./  (read more)

The Forecast for Market Research Automation

The GreenBook team and assorted volunteers are now hard at work on designing the next wave of this twice-annual study state of the research industry. Which reminded me that, for the 19th edition of the GreenBook Research Industry Trends Report, I had documented the attitudes and usage of automation, and it is past time I shared that here. That survey of market researchers fielded in Q1 and Q2 of 2016 and collected 2,144 responses from participants in 70 countries.  (read more)

Relationship Surveys, Transactional Surveys, and Targeted Surveys

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Bad Survey Goals -- and Better Approaches

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Survey Says Majority of U.S. Consumers Remain Uninformed About Online Safety

Blumberg Capital revealed findings from a recent U.S. survey that shows 60 percent of respondents believe they have never been a victim of cyber hacking or are unaware if they have. The company maintains that statistics reveal that they should be more concerned. It sources the Microsoft Digital Crimes Unit, which says more than a million people become a victim of cybercrime every day. Additionally, $15 billion was stolen from 13.1 million American consumers in 2015, according to the Insurance Information Institute.  (read more)

The Factor Analysis, Cluster Analysis Combo Platter

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Are You Over-Confident on Cyber Security Risks?

Sixty percent of Americans believe they have never been a victim of cyber hacking or are unaware if they have. In fact, statistics reveal nearly the opposite is true, according to Blumberg Capital, a San Francisco based early-stage venture capital firm.   (read more)

Blumberg Capital Survey: 72% of US Adults Rank Foreign Espionage as Top Govt Cybersecurity Concern

Seventy-two percent of 1,012 U.S. adults who responded to a Blumberg Capital-backed survey have rank foreign espionage as the biggest cybersecurity threat facing the U.S. government.   (read more)

Sample Site-Feedback Questionnaires

For an ad-supported website that was losing market share to competitors, Researchscape streamlined the Web Acceptance Model and updated it to follow question-design best practices.  (read more)

Who People Are Rooting For on Sunday

With Super Bowl LI right around the corner, many are curious as to how the fans feel about the big game, the teams, and the players who will be taking to the field Sunday night.  (read more)

Tracking Studies in the Age of Mobile

Major changes are transforming online tracking studies, as traditional panel research becomes less representative:  (read more)

Major Changes for Online Surveys

Major changes are transforming online surveys, making traditional panel research less representative, severely impacting tracking studies.   (read more)

Amp Up News Releases with Newsmaker Surveys

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2017 Market Research Conference Calendar

Here are the major market research conferences on our radar.  (read more)

Marketing and Sales Measurement Data Cleanliness Remains A Challenge

Marketing is becoming more data-driven, but the extent to which such efforts can achieve results is very dependent on the quality of the data at hand. According to new research from Allocadia, some companies have it figured out, but many are still struggling with messy or silo’d data.  (read more)

Common Mistakes when Writing Survey News Releases

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