Blog


Postgraduate Degree Survey

Posted on: Wednesday, July 10, 2019

Over half of U.S. adults (53%) state they are not at all likely to get a postgraduate degree in the future compared to a third who had any certainty in acquiring one (32%) or the one-sixth who have (15%). ..

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Voice Assistant Survey: Let the Young Speak

Posted on: Tuesday, July 09, 2019

While three quarters (74%) of Americans express familiarity with voice assistants for the home, a majority (52%) don't care at all whether they can speak to their electronic devices, while less than one tenth (8%) considered it completely important. ..

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PDI Releases New C-Store Shopper Report

Posted on: Wednesday, June 26, 2019

PDI, a Loyalty360 member specializing in enterprise software solutions for convenience retail, petroleum wholesale, and logistics industries, has received some recognition lately, and they’ve discussed some recent projects with Loyalty360. Never one to rest, PDI has continued to do great work.  ..

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Issues with Grid Questions

Posted on: Monday, June 24, 2019

Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. ..

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Grocery Shopping Survey

Posted on: Saturday, June 22, 2019

We all need to eat and, for a majority of consumers, that involves the chore of grocery shopping, but how and when do most consumers go about it?  ..

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Five Key Gaps Limiting Visual Merchandising Confidence

Posted on: Wednesday, June 19, 2019

One Door, Inc., provider of cloud-based visual merchandising software, released the results of its third annual visual merchandising survey, “Digital Transformation in Visual Merchandising and Space Planning – Job Done?”. Conducted in partnership with Researchscape, a third-party research firm, the survey reveals important gaps in how retail merchandising strategies are communicated, executed and confirmed. ..

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Plant-Based? I’ll Have What She’s Having!

Posted on: Tuesday, June 18, 2019

Plant-based meat alternatives like Beyond Meat and Impossible Burger are popping up everywhere, from fast food chains to the stock market. 4A’s Research partnered with Researchscape, an agile market research consultancy, to survey 1,000 consumers on their eating habits around cutting consumption of meat.  ..

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Survey Shows Personalization Benefits, With AI-Based Personalization on the Rise

Posted on: Thursday, June 13, 2019

When it comes to delivering top-notch customer experiences, one size doesn’t fit all. And what motivates one shopper to convert may be completely off-base for another.  ..

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Customer Experience Expert Round-Up: 6 Brands That Are Getting it Right

Posted on: Thursday, June 13, 2019

Customer experience horror stories are rampant. Everybody has one.  ..

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5 Tips to Use First-Party Data from Consumer Calls to Enhance People-Based Marketing

Posted on: Thursday, June 13, 2019

Today’s consumer has higher standards for their experience than ever before—they want brands to anticipate their needs and deliver a tailored interaction. In a recent survey by Evergage and Researchscape, 85% of marketers reported that their customers have come to expect experiences that are personalized to them.  ..

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TCI Releases Findings from its Annual MA Women’s Leadership Development Study, Shares Actionable Steps for Company Impact

Posted on: Thursday, June 13, 2019

This is the second year TCI distributed the confidential online survey to companies of all sizes and industries throughout the state with the goal of understanding what’s working to develop, retain and advance women employees in Massachusetts. The 2019 survey was provided to more than 2,500 companies.  ..

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2019 Summer Vacation Survey

Posted on: Tuesday, June 11, 2019

60% vacationing, for 7 days, spending $1,200 ..

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Asking Too Much

Posted on: Friday, June 07, 2019

Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible. ..

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20 Ways to Make the Live Chat Experience More Personal

Posted on: Thursday, June 06, 2019

Have you ever called a customer service line in desperate need of assistance only to be greeted by an automated system? ..

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The PR Agency Dilemma: How to Delight Clients over the Long Term

Posted on: Thursday, June 06, 2019

PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often deteriorates. Steady performance erodes into boredom, then impatience, discontent, blame and finally dissolution of the relationship. “What does it take to break a cycle of “from glee to flee?” asks John J. Seng, founder and chair of Spectrum Science Communications. ..

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Nationwide Survey Reveals Dogs are More than ‘Man’s Best Friend’

Posted on: Tuesday, June 04, 2019

Dogs are considered a part of the family now more than ever, signaling not just a trend, but an ingrained lifestyle here to stay, according to the findings of a nationwide survey of dog owners announced today. The research, sponsored by SpotOn Virtual Smart Fence, the first and only dog containment and tracking system that lets users take their dog and virtual smart fence wherever they go, also shows there are increasing opportunities for businesses and communities to meet the needs of the growing population of dog owners. ..

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Five Key Gaps Limiting Visual Merchandising Confidence

Posted on: Monday, June 03, 2019

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Want To Retain Your Customers? Make It Personal

Posted on: Sunday, June 02, 2019

“Hold the pickle ... hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” ..

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Data Is the Golden Ticket to Personalization in Experiential Marketing

Posted on: Wednesday, May 29, 2019

Two of the most influential marketing trends of 2018, personalization at scale and multi-channel experiences, are both driven by the rapid expansion of data applications. As a result, businesses channeling the tidal wave of available data into more tightly targeted marketing campaigns are reaping remarkable rewards. ..

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Surveys: 4 Tips to Create and Extract the Story

Posted on: Friday, May 17, 2019

Data is sexy. ..

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Consumer Research

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  4. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019


From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018