Blog


Evergage Doubles Revenues for Third Straight Year, Delivering Personalization to More Than 3 Billion People

Posted on: Wednesday, February 28, 2018

Issued important research – According to Evergage's fourth annual study, "2017 Trends in Personalization," conducted with Researchscape International, nine of out 10 marketers say their customers expect personalized experiences. The often-cited study also examined how – and how successfully – marketers deliver personalization to their audiences across channels. ..

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Rating Scales to use when Writing Surveys

Posted on: Wednesday, February 28, 2018

An easy way to follow the best practice of using 5-point fully-labeled unipolar scales when writing surveys is to use common rating scales like the following. ..

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3 Ways Hackers Steal Your Company's Mobile Data

Posted on: Friday, February 02, 2018

The most effective data exfiltration prevention strategies are those that are as rigorous in vetting traffic entering the network as they are traffic leaving it. ..

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Six Mistakes to Avoid When Opening Business Account

Posted on: Friday, February 02, 2018

If you own a small business, you should open a business bank account to organise your finances. ..

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What is the Marketer's Opinion of Personalization & Interactive Content?

Posted on: Tuesday, January 30, 2018

At our January Trends & Prediction webinar, our panelists and moderator covered three terrific topics. And we heard you! Rather than leave you with just a recording and slides, we’ve also transcribed the key points covered by our panelists to help you absorb the full context of the discussion. ..

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Personalization - Are You Really Ready To Do It?

Posted on: Saturday, January 27, 2018

Marketers get caught up in the promise of personalization, but is it beneficial for all brands, particularly data-constrained CPG brands? Before investing in personalization, brands need to answer the following questions. ..

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Opendoor is Bringing Simplified Home Buying and Selling to Orlando

Posted on: Wednesday, January 24, 2018

Could you sell your home as easily you could sell a car? Now, it’s possible in Orlando. Opendoor has just launched in Orlando, allowing local homeowners to request an offer on their home with the press of a button, and close the deal in as little as three days. ..

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Use of Traditional Methods in Market Research

Posted on: Tuesday, January 16, 2018

For this cycle of the twice-annual GRIT research-on-research study, we delved into the proportional usage of qualitative and quantitative techniques across projects. Overall, 59% of the techniques used are quant, and 35% are qual. (A project that used both would presumably skew the average closer to 50/50.)
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Security in a Remote Access World

Posted on: Saturday, January 13, 2018

As businesses become more distributed, network perimeters are starting to dissolve. A workforce where employees are always on the go is now the norm rather than the exception, and a wealth of devices — both BYOD and professional tools — are putting unprecedented strains on IT resources.  ..

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Jeffrey Henning Elected President Of The MRII Board Of Directors

Posted on: Wednesday, January 10, 2018

The Board of the Market Research Institute International (MRII) has elected Jeffrey Henning, founder and president of Researchscape International, as Board President for 2018. He succeeds Jon Last, founder and president at Sports and Leisure Research Group, who now becomes Immediate Past President. ..

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Inside a Pet Parent’s Head: The National Pet Owner Preferences Study

Posted on: Saturday, January 06, 2018

By Charlotte Biggs, COO, IBPSA  ..

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Market Research Conference Calendar - 2018

Posted on: Monday, January 01, 2018

Here are the major market research conferences on our radar. ..

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2nd Annual Apache Flink Survey Reveals Enterprises Are All-In on Stream Processing

Posted on: Thursday, December 21, 2017

Enterprises are investing heavily in stream processing technology, according to the second annual Apache Flink® user survey data Artisans announced a few days ago. The vast majority (87%) of organizations surveyed are planning to deploy more applications powered by the Apache Flink software in 2018.

Of the dozens of new application types developers are building or planning to build, machine learning (64%) (both for model scoring [34%] and model training [30%]), anomaly detection/system monitoring (27%), and business intelligence/reporting (25%) are the most popular, followed by recommendation/decision engines (22%) and security/fraud detection (19%), to round out the top five.

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ABI Research: Applying data analytics to wearables provides further benefit

Posted on: Wednesday, December 20, 2017

The application of data analytics to conventional wearable devices adds further benefit to the technology and provides users with actionable information, argues ABI Research. ..

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Using Wearable FItness Devices

Posted on: Tuesday, December 19, 2017

Forty percent of Americans, ages 18 or older, have used a wearable device for tracking their health, exercise activity or sports performance, and among those who now own a so-called “wearable,” more than half (51%) say they use it at least once daily and 70% say they use it daily or weekly, according to a new national study of Americans’ habits and attitudes concerning, exercise, weight and diet. ..

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Most Owners of Wearable Fitness Devices Continue to Use Them Daily According to New National Study

Posted on: Monday, December 18, 2017

Forty percent of Americans, ages 18 or older, have used a wearable device for tracking their health, exercise activity or sports performance, and among those who now own a so-called "wearable," more than half (51 percent) say they use it at least once daily and 70 percent say they use it daily or weekly, according to new national study of Americans' habits and attitudes concerning, exercise, weight and diet.  ..

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News of Firms

Posted on: Thursday, December 14, 2017

A partnership between CommunicationsMatch, a communications agency and freelancer search and hiring platform, and Researchscape International, which provides research services to the communications industry, has resulted in a new next day crisis and opinion survey tool tailored to corporate communications professionals and PR agencies. ..

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Next Day Crisis Communications & Opinion Survey Tool for Corporate Communications Professionals & PR Agencies

Posted on: Thursday, December 14, 2017

CommunicationsMatch has established a partnership with Researchscape International, a leading provider of research services to the communications industry, to launch a new next day crisis and opinion survey tool tailored to corporate communications professionals and PR agencies. ..

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Next Day Crisis Communications & Opinion Survey Tool for Corporate Communications Professionals & PR Agencies Launched

Posted on: Wednesday, December 13, 2017

CommunicationsMatch, a powerful and comprehensive communications agency and freelancer search and hiring platform, has established a partnership with Researchscape International, a leading provider of research services to the communications industry, to launch a new next day crisis and opinion survey tool tailored to corporate communications professionals and PR agencies. ..

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Does the Net Promoter Score Help or Hurt Your CX Program?

Posted on: Tuesday, December 05, 2017

Does your organization use the Net Promoter Score method of monitoring customer loyalty? ..

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