Blog


Post-Secondary Education Programs in Market Research

Posted on: Monday, June 19, 2017

New to this wave, the GreenBook Research Industry Trends survey went beyond its traditional look at research training and education to focus specifically on the Masters of Marketing Research (MMR) programs in the United States. The survey was fielded in April, 2017, and collected 2,637 responses from market researchers worldwide. ..

READ MORE

Public Relations Customer Experience Benchmark Survey

Posted on: Friday, May 12, 2017

Researchscape surveyed 100 U.S. executives regarding their organization's experience with the PR firm it has on retainer. The survey measured the big picture of customer experience, satisfaction, and loyalty. It compared overall satisfaction with a variety of skills and services to determine what factors were the key drivers of overall satisfaction. ..

READ MORE

Consumers Warming to Instant Credit as Online Payment Option: Report

Posted on: Tuesday, May 09, 2017

While credit cards remain the dominant way to pay online in the U.S., some merchants are beginning to give their customers the option to pay in installments and/or offer credit. And, according to new research, these retailers are on the right track. Three-quarters of consumers polled in a recent study said they would be more likely to choose an online retailer that offered an instant credit option than one that didn’t, according to a Researchscape International study conducted for Swedish online payment provider Klarna. Klarna, which made a name for itself in Europe by enabling online transactions using only a postal code or email address for authentication, recently has launched an instant credit product for e-commerce merchants. ..

READ MORE

How the Shift to Mobile is Fueling Online Consumers' Interest in Instant Financing

Posted on: Thursday, May 04, 2017

Online merchants looking to increase their sales volume may want to consider offering instant financing. ..

READ MORE

National Survey Shows Instant Financing Will Drive Business To Online Retailers

Posted on: Tuesday, May 02, 2017

American consumers appear to be warming up to instant financing options when purchasing goods and services online. According to a new national survey, three quarters (75 percent) of consumers indicate they would be likely to select an online retailer that offered instant financing compared to another that did not; 28 percent would be very likely to change merchants in order to use instant financing. ..

READ MORE

Early Dashboard Results Skewed Until Quota Sampling Kicks In

Posted on: Tuesday, May 02, 2017

 ..

READ MORE

Consumers Want Retailers to Get More Personal

Posted on: Friday, April 28, 2017

Personalizing messages are the way to a consumer’s heart—and wallet—as shoppers now expect not only to engage with a retailer when and where they want to, but that retailers understand and respond to their individual shopping behaviors. ..

READ MORE

Draft Day and NFL Satisfaction

Posted on: Thursday, April 27, 2017

With the NFL draft today, many rumors and predictions have been rumbling for weeks, waiting to see what players will be picked by which teams. While many watching will be satisfied with the results, not everyone can be pleased; a portion of the fans will simply not be happy with the selections made by their team. Nor with the commissioner. ..

READ MORE

"The Circle": A Social Media / MRX Dystopia

Posted on: Tuesday, April 25, 2017

Way back in 1947, John Campbell, Jr., the editor of Astounding Science Fiction, articulated a central premise of the genre he was shaping: “To be science fiction, not fantasy, an honest effort at prophetic extrapolation from the known must be made.” Dave Eggers – best known for his memoir A Heartbreaking Work of Staggering Genius – has extrapolated today’s world of constant feedback and self-reporting to its frighteningly logical conclusion in his book, The Circle, now a new movie starring Tom Hanks and Emma Watson. Its heroine, Mae Holland, has just taken a job with the eponymous Circle, the social-media darling of its day, having subsumed all present and future competition to its universal login, social-network, search, and feedback management systems. ..

READ MORE

Frequency of Usage of Quant and Qual Research Methods – 2016 Results

Posted on: Tuesday, April 04, 2017

In the 2015 GRIT survey, we learnt that 79% of researchers used qualitative research in 2015, and 90% used quantitative research – in fact, 68% of researchers used both qual and quant. With the age of pure qual or quant research ending, we wanted to better understand the mix between the two with the 20th edition of the GreenBook Research Industry Trends Report, which fielded in Q3 and Q4 of 2016 and collected 1,583 responses from participants in 76 countries. ..

READ MORE

Satisfaction with Market Research Providers

Posted on: Tuesday, March 28, 2017

For the 20th edition of the GreenBook Research Industry Trends Report, we followed up our research into panel satisfaction by looking at provider satisfaction. The GRIT study was an online survey fielded in Q3 and Q4 of 2016 and collecting 1,583 responses from participants in 76 countries.  ..

READ MORE

The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey

Posted on: Sunday, March 26, 2017

A good friend of mine has been a freelance journalist for over 20 years. He’s seen little increase in the amount he makes per word or per article over all that time: what gains he has made have come through increased productivity. And if an idea is going to take too much work to develop into a story, he’ll go on to the next idea instead./ ..

READ MORE

The Forecast for Market Research Automation

Posted on: Thursday, March 16, 2017

The GreenBook team and assorted volunteers are now hard at work on designing the next wave of this twice-annual study state of the research industry. Which reminded me that, for the 19th edition of the GreenBook Research Industry Trends Report, I had documented the attitudes and usage of automation, and it is past time I shared that here. That survey of market researchers fielded in Q1 and Q2 of 2016 and collected 2,144 responses from participants in 70 countries. ..

READ MORE

Relationship Surveys, Transactional Surveys, and Targeted Surveys

Posted on: Tuesday, February 28, 2017

 ..

READ MORE

Bad Survey Goals -- and Better Approaches

Posted on: Tuesday, February 21, 2017

 ..

READ MORE

Survey Says Majority of U.S. Consumers Remain Uninformed About Online Safety

Posted on: Wednesday, February 15, 2017

Blumberg Capital revealed findings from a recent U.S. survey that shows 60 percent of respondents believe they have never been a victim of cyber hacking or are unaware if they have. The company maintains that statistics reveal that they should be more concerned. It sources the Microsoft Digital Crimes Unit, which says more than a million people become a victim of cybercrime every day. Additionally, $15 billion was stolen from 13.1 million American consumers in 2015, according to the Insurance Information Institute. ..

READ MORE

The Factor Analysis, Cluster Analysis Combo Platter

Posted on: Tuesday, February 14, 2017

 ..

READ MORE

Are You Over-Confident on Cyber Security Risks?

Posted on: Monday, February 13, 2017

Sixty percent of Americans believe they have never been a victim of cyber hacking or are unaware if they have. In fact, statistics reveal nearly the opposite is true, according to Blumberg Capital, a San Francisco based early-stage venture capital firm.  ..

READ MORE

Blumberg Capital Survey: 72% of US Adults Rank Foreign Espionage as Top Govt Cybersecurity Concern

Posted on: Friday, February 10, 2017

Seventy-two percent of 1,012 U.S. adults who responded to a Blumberg Capital-backed survey have rank foreign espionage as the biggest cybersecurity threat facing the U.S. government.  ..

READ MORE

Sample Site-Feedback Questionnaires

Posted on: Monday, February 06, 2017

For an ad-supported website that was losing market share to competitors, Researchscape streamlined the Web Acceptance Model and updated it to follow question-design best practices. ..

READ MORE

White Papers

From Tony Cheever's Blog

  1. Jon Krosnick: Charged Particles Tony Cheevers 09-Jan-2017
  2. Social Currency in 7 Dimensions Tony Cheevers 26-Dec-2016
  3. Separate the Brand from the Team: UX vs UI Tony Cheevers 10-Oct-2016
  4. Social Marketing and Holidays Tony Cheevers 10-Oct-2016