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Security in a Remote Access World

Posted on: Saturday, October 14, 2017

As businesses become more distributed, network perimeters are starting to dissolve. A workforce where employees are always on the go is now the norm rather than the exception, and a wealth of devices — both BYOD and professional tools — are putting unprecedented strains on IT resources. These trends are causing a spike in bandwidth needs across organizations, which on its own requires companies to beef up their network capacity to support remote locations and mobile users.  ..

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The Myth of Margin of Error

Posted on: Friday, October 13, 2017

Margin of error as popularly understood overstates the reliability of research results in at least three key ways. ..

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Large Enterprises Not Prepared for Mobile Security, High Bandwidth

Posted on: Thursday, October 12, 2017

Mobility remains a top security concern for IT staff in the US, even as the borderless office continues to become a mainstream model—but confidence in addressing the threat is lacking. ..

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New Report Shows 80% of IT Workers Aren’t Confident They Can Protect Enterprise Mobile Traffic

Posted on: Thursday, October 12, 2017

iboss, provider of the first and only distributed gateway platform, announced today the findings of its Security in a Remote Access World report. The survey of large U.S. enterprises found that CEO, CIO, CISO, and CTO respondents were vastly more confident in their organizations’ ability to secure mobile traffic than subordinate IT executives. The disparity shows that many technology leaders in large enterprises are making strategic decisions based on an incomplete view of the threats targeting their networks. ..

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Looking For a PR Agency or to Get Hired? Lessons From Research

Posted on: Monday, July 31, 2017

Guest post by Simon Locke, of Communications Match  ..

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Connecting the Customer Dots Is Vital to Business

Posted on: Wednesday, July 26, 2017

Most companies believe they make it a priority to really know their customers, but the perception of many consumers is that businesses don't make the effort to understand them. A recent study conducted by Researchscape on behalf of cloud and big data integration vendor Talend revealed that organizations are making a significant effort to spread customer data throughout their businesses and to ensure that the insight that data provides drives decision making.

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When and How to Use Bipolar Scales

Posted on: Tuesday, July 25, 2017

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Email Marketing Is a Double Win for Customer Acquisition, Retention

Posted on: Friday, July 21, 2017

For most small- and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. According to research, four-fifths of these professionals said email helps contribute to this outcome. ..

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Spamming, Speeding, Spiffing, Spoofing, and Sputtering, Oh My!

Posted on: Tuesday, July 18, 2017


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Getting to YES with Point of Purchase/Point of Sale Financing

Posted on: Wednesday, July 12, 2017

Have you ever thought about buying furniture, appliances, airline tickets, or healthcare services using an instantly approved lease or loan? For individuals who do not have the cash or liquid assets to make a significant purchase outright, or who do not feel comfortable putting a large purchase on an existing line of credit, Point of Purchase/Point of Sale (POP/POS) financing can be an attractive alternative.

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Social Media Listening: How PR Firms Satisfy Clients

Posted on: Tuesday, July 11, 2017

Social media monitoring is one of the most critical factors determining executives’ satisfaction with their PR firms, new research reveals. Business executives see only earned media services and developing earned media coverage as more important, according to the PR Customer Experience Benchmark Report from Researchscape International, which provides PR firms survey research. Other important factors that impact satisfaction include setting up media interviews, influencer marketing and developing PR campaigns. ..

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The Case for Fully Labeled Scales

Posted on: Tuesday, July 11, 2017

Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a five-point scale. Sounds simple, you think to yourself, then go to write the question. Which format do you use? ..

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Targeted Marketing and Machine Learning

Posted on: Friday, July 07, 2017

From movies to markets, artificial intelligence (AI) is a hot topic. In the retail and marketing sector, the staff at PYMNTS reports, “Thanks to an abundance of consumer data at their fingertips, retailers have slowly and subtly begun rolling out applications for many sectors of the retail industry, everything from using AI to offer better product recommendations, to chatbots that can carry on an (almost) lifelike conversation with consumers and help push them toward checkout, to being utilized in image recognition systems.” When it comes to targeted marketing, one of AI’s most important capabilities is machine learning; especially when marketers are searching for new customers. Rick Delgado (@ricknotdelgado) explains, “Finding customers based on traditional marketing tactics is now old hat. Now, when it comes to finding customers, machine learning is the main attraction.” ..

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The High-Tech, Low-Effort Loans Winning Over Online Shoppers

Posted on: Thursday, July 06, 2017

By basing credit decisions on artificial intelligence, Klarna made financing big-ticket purchases a cinch for shoppers. Now that the firm has received a banking license from Swedish regulators, it's time to seriously consider the broader industry implications of this kind of lending. ..

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71% of UK Consumers Agree Fake News is a Growing Problem

Posted on: Monday, July 03, 2017

Talend (NASDAQ: TLND), a leader in cloud and big data integration software, commissioned a new international consumer and IT business survey. This survey conducted by Researchscape reveals that 71% of UK consumers agree that ’fake news’ is a growing problem that makes them ‘distrust the news and data that is available publicly’ ..

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Communicators to Communicators: New! 3-Minute C2C Insights Videos from CommunicationsMatch™

Posted on: Monday, June 26, 2017

Life lessons, the value of professional development and agency economics are the focus of our Communicators to Communicators (C2C) Insights Videos from the recent PRSA Counselors Academy meeting in Seattle. We interviewed industry legend Tom Hoog, former Chairman of Hill & Knowlton; respected Executive Coach Ken Jacobs; President of Second Quadrant Solutions, Darryl Salerno; and Rebecca Mosley, Managing Partner of Kite Rocket, who shared takeaways from the event.

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Instant Financing Impacts Online Furniture Sales

Posted on: Thursday, June 22, 2017

The presence of instant financing options on retail websites can help spur online furniture sales, according to payment provider Klarna. ..

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Post-Secondary Education Programs in Market Research

Posted on: Monday, June 19, 2017

New to this wave, the GreenBook Research Industry Trends survey went beyond its traditional look at research training and education to focus specifically on the Masters of Marketing Research (MMR) programs in the United States. The survey was fielded in April, 2017, and collected 2,637 responses from market researchers worldwide. ..

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Three Considerations for Optimizing Your Hybrid Cloud Environment

Posted on: Tuesday, June 13, 2017

Cloud adoption is on the rise. According to a recent Gartner prediction, the worldwide public cloud services market will grow 18 percent in 2017 to $246.8B, up from $209.2B in 2016. As more and more organizations move to the cloud, many IT teams are tasked with identifying the right infrastructure framework to ensure they meet their business and operational requirements – a challenging task considering there are so many options. ..

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B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth

Posted on: Sunday, June 04, 2017

B2B marketers have greater challenges than their e-commerce counterparts when it comes to figuring out the optimal online experience. While e-commerce marketers have been striving to make their websites match their in-store experiences, most B2B marketers don’t have the benefit of such a parallel. ..

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