Dog Walking Survey: 17% Often Drive the Dog First

Posted on: Wednesday, March 13, 2019

The three most widely owned pets are dogs (51%), cats (38%), and fish (9%), according to a recent Researchscape survey of 1,000 U.S. adults. Only a third of Americans do not currently own any pets (32%). The majority of dog owners own 1 dog (63%), but another quarter own 2 dogs (25%), and 12% own 3 or more dogs.  ..


Helping You Through the Entire Survey Research Process

Posted on: Saturday, March 02, 2019

When I started Researchscape in 2012, it was with the vision of “Do It Together” research and “DIY Rescue” (Do It Yourself), to recognize the trend towards more and more business professionals conducting their own research through SurveyGizmo, SurveyMonkey, Question Pro, and many other platforms. Over the years, though, we’ve evolved into more of a traditional full-service consultancy. We’re differentiated by our transparent pricing through our web store and by a heavy investment in automation, in order to improve consistency and product quality. ..


Social Media Satisfaction Survey

Posted on: Monday, February 11, 2019

Half of U.S. adults think that the Internet does more to help than hurt democracy, but only 32% believe that social-media sites like Facebook and Twitter do so (38% say social media hurts democracy, and 30% say it has no impact). As one respondent said, "With the internet becoming more readily available in the world, more people are exposed to the vast quantities of information found online. Social media allows ideas to both proliferate and spread for better or for worse but that’s the essence of a free and democratic society. It’s as decent or as deplorable as we are." ..


NFL Satisfaction Driven by Handling of Off-Field Issues

Posted on: Saturday, February 02, 2019

Almost six out of ten (59%) American adults watch NFL games, with men 25 to 54 years old watching games the most (74-86% watch), compared to under half of women 18 to 24 and 45 and up.  ..


Impressions of Tom Brady

Posted on: Friday, February 01, 2019

Earlier this week NFL columnist Mike Freeman tweeted the following: ..


Consumer Research Omnibus Methodology

Posted on: Wednesday, January 02, 2019

This year we run an omnibus survey each business day. ..


Market Research Conference Calendar - 2019

Posted on: Wednesday, December 12, 2018

Here are the major market research conferences on our radar. ..


Asking Too Much

Posted on: Friday, October 26, 2018

Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible. ..


The Diseconomies of Scale of Survey Research

Posted on: Friday, September 28, 2018

Almost anything that you wish to purchase you can purchase at a lower price per unit if you buy in greater volume. Occasionally this will even kick in on the second item with “Buy Two Get One Free” offers. Are economies of scale an iron-clad law of the market? ..


Four Horseman of the Retail Apocalypse

Posted on: Monday, June 18, 2018



4 Times as Many Americans are Aware of Bitcoin (72%) as Blockchain (17%)

Posted on: Tuesday, June 05, 2018

More Americans have heard of Bitcoin (72%) than the pixel (55%), and more have heard of cryptocurrency (45%) than crowdfunding (35%). Only 17% are aware of blockchain, the technology that powers Bitcoin and many other cryptocurrencies. ..


Perspectives on Content Cadence

Posted on: Thursday, May 24, 2018



Pros and Cons of Including Partial Responses to Surveys

Posted on: Monday, May 21, 2018

  • Pros
    • Respectful of all respondents’ contributions
    • Increases the sample size for early questions
    • Increases the reportable sample size for newsmaker surveys
    • Reduces the bias of topic salience
  • Cons
    • Incompatible with quota sampling or weighting
    • Confusing to readers when the sample size declines from question to question
  •  ..

'Blessing from God' | Apple Watch May Have Saved Florida Teen's Life

Posted on: Tuesday, May 08, 2018

LITHIA, FL -- Two local parents say an Apple Watch they got for her their daughter during Christmas saved her life. ..


Asking About Race and Ethnicity

Posted on: Tuesday, May 08, 2018

Traditionally, race has been asked as a choose-one question. This oversimplifies the situation for multiracial citizens, as is discussed in detail in this excerpt from the November 2000 paper, "Measuring Our Nation's Diversity: Developing a Common Language for Data on Race/Ethnicity", by Katherine Wallman, Suzann Evinger, and Susan Schechter: ..


Personalization Gaining Value in Retail Customer Experience, Study Reveals

Posted on: Friday, May 04, 2018

Personalization is paying off with nine out of 10 digital marketers reporting a lift in business but more than half describe personalization maturity level as limited. ..


Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic

Posted on: Wednesday, May 02, 2018

More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [pdf] from Evergage and Researchscape International, which surveyed 300 marketers on their personalization efforts. ..


Jeff Bezos on Narratives in Business Decision Making

Posted on: Tuesday, May 01, 2018

Another insight I wanted to share from the most recent annual letter to Amazon shareholders..


Jeff Bezos on Divinely Discontent Customers

Posted on: Monday, April 30, 2018

In his most recent annual letter to shareholders, Jeff Bezos shared some perspectives on customer satisfaction: ..


Evergage Doubles Revenues for Third Straight Year, Delivering Personalization to More Than 3 Billion People

Posted on: Wednesday, February 28, 2018

Issued important research – According to Evergage's fourth annual study, "2017 Trends in Personalization," conducted with Researchscape International, nine of out 10 marketers say their customers expect personalized experiences. The often-cited study also examined how – and how successfully – marketers deliver personalization to their audiences across channels. ..


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