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Satisfaction Levels with Research Suppliers

Posted on: Tuesday, January 23, 2018

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Use of Traditional Methods in Market Research

Posted on: Tuesday, January 16, 2018

For this cycle of the twice-annual GRIT research-on-research study, we delved into the proportional usage of qualitative and quantitative techniques across projects. Overall, 59% of the techniques used are quant, and 35% are qual. (A project that used both would presumably skew the average closer to 50/50.)
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Security in a Remote Access World

Posted on: Saturday, January 13, 2018

As businesses become more distributed, network perimeters are starting to dissolve. A workforce where employees are always on the go is now the norm rather than the exception, and a wealth of devices — both BYOD and professional tools — are putting unprecedented strains on IT resources.  ..

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Inside a Pet Parent’s Head: The National Pet Owner Preferences Study

Posted on: Saturday, January 06, 2018

By Charlotte Biggs, COO, IBPSA  ..

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2nd Annual Apache Flink Survey Reveals Enterprises Are All-In on Stream Processing

Posted on: Thursday, December 21, 2017

Enterprises are investing heavily in stream processing technology, according to the second annual Apache Flink® user survey data Artisans announced a few days ago. The vast majority (87%) of organizations surveyed are planning to deploy more applications powered by the Apache Flink software in 2018.

Of the dozens of new application types developers are building or planning to build, machine learning (64%) (both for model scoring [34%] and model training [30%]), anomaly detection/system monitoring (27%), and business intelligence/reporting (25%) are the most popular, followed by recommendation/decision engines (22%) and security/fraud detection (19%), to round out the top five.

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ABI Research: Applying data analytics to wearables provides further benefit

Posted on: Wednesday, December 20, 2017

The application of data analytics to conventional wearable devices adds further benefit to the technology and provides users with actionable information, argues ABI Research. ..

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Most Owners of Wearable Fitness Devices Continue to Use Them Daily According to New National Study

Posted on: Monday, December 18, 2017

Forty percent of Americans, ages 18 or older, have used a wearable device for tracking their health, exercise activity or sports performance, and among those who now own a so-called "wearable," more than half (51 percent) say they use it at least once daily and 70 percent say they use it daily or weekly, according to new national study of Americans' habits and attitudes concerning, exercise, weight and diet.  ..

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Next Day Crisis Communications & Opinion Survey Tool for Corporate Communications Professionals & PR Agencies

Posted on: Thursday, December 14, 2017

CommunicationsMatch has established a partnership with Researchscape International, a leading provider of research services to the communications industry, to launch a new next day crisis and opinion survey tool tailored to corporate communications professionals and PR agencies. ..

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News of Firms

Posted on: Thursday, December 14, 2017

A partnership between CommunicationsMatch, a communications agency and freelancer search and hiring platform, and Researchscape International, which provides research services to the communications industry, has resulted in a new next day crisis and opinion survey tool tailored to corporate communications professionals and PR agencies. ..

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Next Day Crisis Communications & Opinion Survey Tool for Corporate Communications Professionals & PR Agencies Launched

Posted on: Wednesday, December 13, 2017

CommunicationsMatch, a powerful and comprehensive communications agency and freelancer search and hiring platform, has established a partnership with Researchscape International, a leading provider of research services to the communications industry, to launch a new next day crisis and opinion survey tool tailored to corporate communications professionals and PR agencies. ..

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Does the Net Promoter Score Help or Hurt Your CX Program?

Posted on: Tuesday, December 05, 2017

Does your organization use the Net Promoter Score method of monitoring customer loyalty? ..

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The Case for 5-Point Unipolar Scales

Posted on: Tuesday, December 05, 2017

As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mish-mash of scales, with different questions having scales with three, four, five, seven, eleven, or more items, as everyone incorporates their favorite scale. One of the first revisions we make is to replace all the different-sized unipolar scales with five-point scales instead. ..

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6 Common Mistakes to Avoid When Opening a Business Bank Account

Posted on: Friday, December 01, 2017

If you own a small business, you should open a business bank account to organize your finances. While this may seem like a simple task, it requires good decision-making and careful thought. Small business experts shared some of the common mistakes business newbies make with their commercial accounts, and how you can avoid doing the same when opening your own. ..

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The Electrical Grid of Panel Providers

Posted on: Tuesday, November 28, 2017

From its beginning, Researchscape has managed its own panel of consumers, for use primarily on qualitative studies. As a surprise bonus of this, we were able to partner with other panel companies to reach broader or narrower audiences. No one panel can reach everyone: some specialize in loyalty program members, some in niche professions, others in Spanish-language only respondents, and so forth. For instance, on one recent project, a survey of 1,000 consumers in a single Metropolitan Statistical Area, we drew respondents from across 76 different panels. When conducting research across multiple panels, we use digital fingerprinting and other techniques to ensure we have no duplicates, and we direct each panel to only provide us their own panelists not those of their partners (as each tap into others, as we do). ..

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Two Ways to Boost the Impact of Personalization in 2018

Posted on: Monday, November 27, 2017

Delivering outstanding customer experiences has become a primary strategic objective for both B2B and B2C marketers. In the 2017 Digital Trends report by Econsultancy (in association with Adobe), surveyed marketing, digital, and ecommerce professionals selected optimizing the customer experience as their single most important opportunity for 2017, and they identified customer experience as the primary way they will differentiate their company from competitors over the next five years. ..

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Thought Leadership Programs for B2B PR Professionals

Posted on: Friday, November 17, 2017

"Business buyers don’t ‘buy’ your product or service, they ‘buy into’ your perspective and approach to solving their problems." - Jeff Ernst, Buyer Persona Institute  ..

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Small Business Banking App Seed Nixes Monthly Fee

Posted on: Thursday, November 16, 2017

ME-focused digital banking app Seed is getting rid of its monthly fee and will now be free for customers. ..

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Evergage Writes the Book on Delivering 1:1 Personalized Experiences That Delight Customers and Grow Revenues

Posted on: Wednesday, November 15, 2017

Evergage, the real-time personalization platform company, today announced the availability of its newly published book, "One-to-One Personalization in the Age of Machine Learning," authored by Evergage CEO Karl Wirth and Katie Sweet, Evergage's content marketing manager. Available on Amazon and as a free download through Evergage, the 175-page book is a first in its field, explaining why businesses today need to deliver individualized experiences to their audiences across channels, and providing detailed examples and best practices to make the one-to-one personalization dream a reality. ..

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Mission Control Marketing Publishes Original Research Identifying Marketing Channels That Influence B-to-B Sales

Posted on: Wednesday, October 25, 2017

Mission Control Marketing, the essential agency partner to the CMO at mid-sized b-to-b organizations, today revealed new findings from its study about mapping the impact of marketing on the b-to-b customer journey. In partnership with market research firm, Researchscape, Mission Control Marketing surveyed decision-makers across marketing, technology, operations and finance roles at medium to large-sized businesses about the marketing channels that influence their purchasing habits. ..

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Security in a Remote Access World

Posted on: Saturday, October 14, 2017

As businesses become more distributed, network perimeters are starting to dissolve. A workforce where employees are always on the go is now the norm rather than the exception, and a wealth of devices — both BYOD and professional tools — are putting unprecedented strains on IT resources. These trends are causing a spike in bandwidth needs across organizations, which on its own requires companies to beef up their network capacity to support remote locations and mobile users.  ..

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