The Forecast for Market Research Automation

The GreenBook team and assorted volunteers are now hard at work on designing the next wave of this twice-annual study state of the research industry. Which reminded me that, for the 19th edition of the GreenBook Research Industry Trends Report, I had documented the attitudes and usage of automation, and it is past time I shared that here. That survey of market researchers fielded in Q1 and Q2 of 2016 and collected 2,144 responses from participants in 70 countries.  (read more)

Relationship Surveys, Transactional Surveys, and Targeted Surveys

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Bad Survey Goals -- and Better Approaches

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Survey Says Majority of U.S. Consumers Remain Uninformed About Online Safety

Blumberg Capital revealed findings from a recent U.S. survey that shows 60 percent of respondents believe they have never been a victim of cyber hacking or are unaware if they have. The company maintains that statistics reveal that they should be more concerned. It sources the Microsoft Digital Crimes Unit, which says more than a million people become a victim of cybercrime every day. Additionally, $15 billion was stolen from 13.1 million American consumers in 2015, according to the Insurance Information Institute.  (read more)

The Factor Analysis, Cluster Analysis Combo Platter

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Are You Over-Confident on Cyber Security Risks?

Sixty percent of Americans believe they have never been a victim of cyber hacking or are unaware if they have. In fact, statistics reveal nearly the opposite is true, according to Blumberg Capital, a San Francisco based early-stage venture capital firm.   (read more)

Blumberg Capital Survey: 72% of US Adults Rank Foreign Espionage as Top Govt Cybersecurity Concern

Seventy-two percent of 1,012 U.S. adults who responded to a Blumberg Capital-backed survey have rank foreign espionage as the biggest cybersecurity threat facing the U.S. government.   (read more)

Sample Site-Feedback Questionnaires

For an ad-supported website that was losing market share to competitors, Researchscape streamlined the Web Acceptance Model and updated it to follow question-design best practices.  (read more)

Who People Are Rooting For on Sunday

With Super Bowl LI right around the corner, many are curious as to how the fans feel about the big game, the teams, and the players who will be taking to the field Sunday night.  (read more)

Monthly Mosts: 2015 Research Conferences & Marketing Trends

Here are our most-read Research Access articles in January:   (read more)

Tracking Studies in the Age of Mobile

Major changes are transforming online tracking studies, as traditional panel research becomes less representative:  (read more)

Major Changes for Online Surveys

Major changes are transforming online surveys, making traditional panel research less representative, severely impacting tracking studies.   (read more)

Amp Up News Releases with Newsmaker Surveys

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2017 Market Research Conference Calendar

Here are the major market research conferences on our radar.  (read more)

Marketing and Sales Measurement Data Cleanliness Remains A Challenge

Marketing is becoming more data-driven, but the extent to which such efforts can achieve results is very dependent on the quality of the data at hand. According to new research from Allocadia, some companies have it figured out, but many are still struggling with messy or silo’d data.  (read more)

Common Mistakes when Writing Survey News Releases

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NY AMA September Event

Vivaldi Partners recently presented at the NY AMA to a capacity crowd at the Scandinavia House in New York City. The topic of ‘social currency’ was explored by the panelists from Saks 5th Avenue, AB InBev, and Cadillac.  (read more)

Optimizing Survey News Releases for Prospects

Ultimately publicity is about generating business for organizations, yet most press releases aren’t optimized for this. Only 13% of 2016 survey releases linked to a lead-generation form (up from 7% in 2013) to capture a prospect’s contact information in exchange for a white paper with more detail about the survey, despite the fact that 32% of survey news releases offer a corresponding white paper (up from 19% in 2013).  (read more)

Jon Krosnick: Charged Particles

Jon Krosnick, Professor of Communication, Political Science, and Psychology, Stanford University spoke at the NYAAPOR meeting on May 15th. On the topic of polling, Jon started by pointing out the crisis in the public image of polling, citing Nate Silver’s comment that polls are failing.  (read more)

Optimizing Survey News Releases for Bloggers

Bloggers, in general, are even more pressed for time than reporters and are more likely to cut corners when reporting on your news release. All the resources you provide for reporters will assist bloggers, but they are more likely to use infographics than reporters are. Infographics – in the popular sense of multiple charts and graphs artfully combined into a single long image file – are a recent trend: only 19% of 2016 survey news releases included infographics or links to infographics (up from 13% in 2013).  (read more)