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Postgraduate Degree Survey

Posted on: Wednesday, July 10, 2019

Over half of U.S. adults (53%) state they are not at all likely to get a postgraduate degree in the future compared to a third who had any certainty in acquiring one (32%) or the one-sixth who have (15%). ..

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Voice Assistant Survey: Let the Young Speak

Posted on: Tuesday, July 09, 2019

While three quarters (74%) of Americans express familiarity with voice assistants for the home, a majority (52%) don't care at all whether they can speak to their electronic devices, while less than one tenth (8%) considered it completely important. ..

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Grocery Shopping Survey

Posted on: Saturday, June 22, 2019

We all need to eat and, for a majority of consumers, that involves the chore of grocery shopping, but how and when do most consumers go about it?  ..

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2019 Summer Vacation Survey

Posted on: Tuesday, June 11, 2019

60% vacationing, for 7 days, spending $1,200 ..

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Vendor Communications Email Survey

Posted on: Saturday, April 27, 2019

When Emailing Vendors, Clients Want Auto-acknowledgments and Same-Day Answers ..

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TTRPG, Gamebook, and Interactive Fiction Survey

Posted on: Saturday, April 27, 2019

Over one in five American adults (23%) with online access have played a tabletop role-playing game (TTRPG) such as Dungeons & Dragons (D&D), Pathfinder, or GURPs. While 45% of men under 45 years old have played, less than 10% of men over 55 have played; 39% of women under 25 have played, compared to 25% of women 25 to 34, and 10% of women 55-64.  ..

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Video Game Player Survey: 76% of U.S. Adults Online Play Games

Posted on: Friday, April 19, 2019

Three out of four U.S. adults who are online (76%) play games on devices: 43% play on smartphones, 30% on laptops, 27% on consoles, 25% on desktops, and 22% on tablets. A quarter play 1-2 hours a week, another quarter play 3-5 hours a week, and a fifth play 6-9 hours a week: nearly three out of ten play 10 or more hours a week. ..

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Dog Walking Survey: 17% Often Drive the Dog First

Posted on: Wednesday, March 13, 2019

The three most widely owned pets are dogs (51%), cats (38%), and fish (9%), according to a recent Researchscape survey of 1,000 U.S. adults. Only a third of Americans do not currently own any pets (32%). The majority of dog owners own 1 dog (63%), but another quarter own 2 dogs (25%), and 12% own 3 or more dogs. ..

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Social Media Satisfaction Survey

Posted on: Monday, February 11, 2019

Half of U.S. adults think that the Internet does more to help than hurt democracy, but only 32% believe that social-media sites like Facebook and Twitter do so (38% say social media hurts democracy, and 30% say it has no impact). As one respondent said, "With the internet becoming more readily available in the world, more people are exposed to the vast quantities of information found online. Social media allows ideas to both proliferate and spread for better or for worse but that’s the essence of a free and democratic society. It’s as decent or as deplorable as we are." ..

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NFL Satisfaction Driven by Handling of Off-Field Issues

Posted on: Saturday, February 02, 2019

Almost six out of ten (59%) American adults watch NFL games, with men 25 to 54 years old watching games the most (74-86% watch), compared to under half of women 18 to 24 and 45 and up.  ..

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Consumer Research

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  4. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019


From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018