Blog



The Qual Sandwich Doubles Down on the Survey

Recently, at a New England MRA chapter event, a fellow attendee told me that she had enjoyed my article here on The Qual Sandwich For Researchers On No-Carb Diets. As a recap, here's a synopsis of its extended metaphor: "Once upon a time, when most research projects took three to six months to complete, we would sandwich large quantitative studies between two slices of qualitative research... With today’s tight timelines and even tighter budgets, many full-service researchers have gone on the Atkins diet: no carbs, no qual. Their study is just what they consider the meat: the quantitative research.... Just as the carb conscious can swap white bread for flatbreads, the budget conscious can save on qualitative research. Use online or mobile qualitative research to uncover initial insights about the market..."

Read more at Marketing Research.org.

 

Recent Headlines

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. PDI Releases New C-Store Shopper Report Jeffrey Henning 26-Jun-2019
  4. Issues with Grid Questions Jeffrey Henning 24-Jun-2019


White Papers


Consumer Research

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  4. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019


From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018