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The Meta-question: Should We Ask Questions?

Pete Cape, global knowledge director for SSI, recently shared his thinking behind his updates to the data collection methods module of the UGA/MRII online course, Principles of Market Research (PoMR). Presenting a webinar, "Fit for Purpose: Choosing the Right Data Collection Method for the Problem,” Pete reviewed "three golden questions" that we can use to determine the research method most "fit for purpose".

Read more at MRA.

 

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