10 Tips for Mobile Diary Studies

Posted on: Friday, November 22, 2013

Earlier this month, Chris Neal of Chadwick Martin Bailey shared with members of the New England chapter of the Marketing Research Association tips for running mobile diary studies, based on lessons learned from a recent project. ..


Multi-Mode Surveys and the Paradox of Choice

Posted on: Wednesday, September 18, 2013

At the 2013 AAPOR conference, researchers from Westat and the IRS reported on the effect of offering multiple survey modes on response rates. The research was implemented with the IRS Individual Taxpayer Burden survey, which measures the amount of time and money spent on recordkeeping, tax planning, professional tax help, and completing returns. ..


Ask Me No Leading Questions, and I’ll Tell You No Lies

Posted on: Wednesday, July 31, 2013

The most common problem with the draft questionnaires that are sent to me is the use of leading questions. A leading question suggests the answer the survey author is looking for and often unintentionally reflects the author’s bias. As a result, the answers to such questions overstate actual support for the item being researched. ..


Grow Your Business by Focusing on Share of Wallet

Posted on: Tuesday, June 11, 2013

At the Marketing Research Association’s Insights & Strategy Conference in Orlando today, Timothy Keiningham of Ipsos Loyalty shared an update on the Ipsos Wallet Allocation Rule method, which won the 2011 NGMR Innovation Award. Traditional customer loyalty measures alone do a poor job of predicting Share of Wallet, the percent of category purchases captured by a specific brand. Ipsos has developed a way to extend such metrics to accurately measure Share of Wallet and drive business growth. ..


White Papers

Consumer Research

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  4. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019

From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018