Blog



Panel Management Software Requirements

Posted on: Wednesday, May 28, 2014

As your organization conducts more and more online surveys, eventually it runs into issues coordinating survey requests across the range of potential respondents. ..

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What Apple Got Wrong with Its Question about the 5c

Posted on: Tuesday, May 13, 2014

The most popular research tweet on the Twitter #MRX hashtag in the past fortnight was Tom Ewing’s tweet of this screencap: ..

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Which is Longer, a Survey or a Poll?

Posted on: Friday, February 07, 2014

Google describes its 1- or 2-question surveys as “microsurveys” and RIWI calls its 3- to 7-question surveys “Nano-Surveys™”. When Google Consumer Surveys recently rolled out a new 10-question format, it decided to call them “Full surveys”. ..

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Quant and Qual Research Usage

Posted on: Tuesday, February 04, 2014

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Survey Fail

Posted on: Tuesday, December 31, 2013

A friendly reminder that you should always have someone else review your questionnaire. You don’t want to commit the great acts of survey fail that these survey authors did. ..

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Marketing VPs vs. Aliens: Gamification Phones Home

Posted on: Wednesday, December 25, 2013

At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game of Marketing VPs vs. Aliens. And the great news is this gamification technique is accessible to almost anyone from Planet Earth who conducts online surveys. ..

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Is the Ideal Survey Length 20 Minutes?

Posted on: Tuesday, December 24, 2013

As part of the CASRO webinar series, Inna Burdein, Ph.D., director of panel analytics with the NPD Group, discussed her research into survey length and effort. ..

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Respondents as Robots

Posted on: Monday, December 23, 2013

Besides leading questions, another common mistake I see in the draft questionnaires I’m sent is treating respondents like robots. Something about becoming a survey author inspires us to suddenly think of customers, prospects, and employees as automatons with total recall, machine-like logic, and full foresight. ..

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Festival of NewMR 2013

Posted on: Friday, December 06, 2013

Ray Poynter, author of The Handbook of Online and Social Media Research, this week presented his fourth annual Festival of NewMR, a global series of webinars staggered around the clock to make sure that participants from all over the world could participate. This annual event really broadens conference participation, being free to attendees, thanks to the sponsors, and accessible from anywhere in the world. ..

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All Hail the Humble Median

Posted on: Wednesday, November 27, 2013

At the 2013 Inbound Marketing conference, Nate Silver said, “The average is still the most useful mathematical tool ever invented.” ..

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White Papers


Consumer Research

  1. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  2. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019
  3. Vendor Communications Email Survey Jeffrey Henning 27-Apr-2019
  4. TTRPG, Gamebook, and Interactive Fiction Survey Jeffrey Henning 27-Apr-2019


From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018