Blog



5 Mobile Research Predictions for 2016

Posted on: Monday, February 01, 2016

Leslie Townsend of Kinesis Panel kicked off The Festival of NewMR by sharing her predictions for the mobile industry.  ..

READ MORE

12 Types of Non-Probability Sampling

Posted on: Thursday, January 07, 2016

As part of CASRO's great series of webinars, John Bremer of The NPD Group discussed "Elements of Non-Probability Seminar." Besides touching on probability sampling, sample matching, and calibration, he presented an excellent taxonomy of the different types of non-probability sampling. ..

READ MORE

Concept Tests that Bring Smiles to the Faces of Marketers

Posted on: Monday, November 23, 2015

One of the key benefits of attending the TMRE and IIEX events one week apart was a double dose of BrainJuicer. As the company voted "#1 Most Innovative Company in Market Research" according to the GreenBook Industry Trends (GRIT), BrainJuicer always comes to the stage with sharp, new ideas.  ..

READ MORE

Who Are You Designing For?

Posted on: Saturday, November 21, 2015

Leslie Brown, director of research & consulting at Sachs Insights, offered this topic in her presentation on November 17 at the ADP Innovation Space in New York City. To set the stage, Leslie pointed out that smart design is knowing who you are designing for and creating the best product/experience for that audience.  ..

READ MORE

Moderating the Moderation of Focus Groups and Online Communities

Posted on: Wednesday, November 11, 2015

At last week's TMRE conference, Peter Simpson, president of Segmedica, provided an interesting look at qualitative methods that increase user engagement and participation. The presentation demonstrated examples of striving to observe natural events in their normal setting.  ..

READ MORE

Contrasting Later Recall of a Purchase with the Respondent's Actual Purchase

Posted on: Tuesday, November 10, 2015

Kevin Jenne, Director of Agent & Consumer Research at Safeco and I had a chance to talk before the Seth Godin keynote about Kevin’s presentation "Experiencing versus Remembering" at last week's TMRE. Topics like this one delving into the psychology of behavior are intriguing to me, based on my background in psychology. Our conversation brought to mind experiences in employee training programs where trainees have adopted the methods and stories of successful ‘rewarded’ practitioners, in some cases morphing into them until the trainee becomes part of the success story in the retelling.  ..

READ MORE

7 New Rules for Branding in a Connected World

Posted on: Monday, November 09, 2015

At last week's TMRE conference, BV Pradeep, Global Vice President, Consumer and Market Insights at Unilever presented on the topic of "Building Brand Equity – A New Paradigm for the New Connected World." ..

READ MORE

Encouraging Viewers to Watch Ads

Posted on: Friday, November 06, 2015

I’ve been reading a lot of articles about content marketing and attending conferences that feature seminars on the "death of interrupt advertising." As a result, I was intrigued to see how Duane Varan, Chief Research Officer of ESPN Media and Advertising Lab, would address the opposing viewpoint in his talk "Cultivating Ad Receptivity; Strategies for Countering Ad Avoidance" at TMRE this week. ..

READ MORE

Improving Honesty in Online Research: Implications from Behavioral Economics

Posted on: Thursday, November 05, 2015

At the Fall 2015 NEMRA event, Kathryn Korostoff of Research Rockstar and Namika Sagara, Ph.D., discussed how different treatments of survey instruments affect the honesty of replies. ..

READ MORE

Running Net Promoter Score on the Client Side

Posted on: Thursday, November 05, 2015

At the Fall 2015 NEMRA event, Elizabeth Hassett, a senior customer insights analyst with Vistaprint, discussed how the firm uses the Net Promoter Score to understand its 16 million customers. In its annual report, the company cites the importance of market research. ..

READ MORE

White Papers