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Common Mistakes when Writing Survey News Releases

Posted on: Tuesday, January 17, 2017

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Optimizing Survey News Releases for Prospects

Posted on: Tuesday, January 10, 2017

Ultimately publicity is about generating business for organizations, yet most press releases aren’t optimized for this. Only 13% of 2016 survey releases linked to a lead-generation form (up from 7% in 2013) to capture a prospect’s contact information in exchange for a white paper with more detail about the survey, despite the fact that 32% of survey news releases offer a corresponding white paper (up from 19% in 2013). ..

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Optimizing Survey News Releases for Bloggers

Posted on: Tuesday, January 03, 2017

Bloggers, in general, are even more pressed for time than reporters and are more likely to cut corners when reporting on your news release. All the resources you provide for reporters will assist bloggers, but they are more likely to use infographics than reporters are. Infographics – in the popular sense of multiple charts and graphs artfully combined into a single long image file – are a recent trend: only 19% of 2016 survey news releases included infographics or links to infographics (up from 13% in 2013). ..

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Optimizing Survey News Releases for Reporters

Posted on: Tuesday, December 27, 2016

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Issues of Sampling and Mode for PR Surveys

Posted on: Tuesday, December 20, 2016

For representative results, it is more important that sampling be well designed than that there be thousands of responses. Unfortunately, this is a distinction that most reporters ignore and that many researchers, in the interest of minimizing costs, obscure.  ..

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Common Sample Sizes for PR Surveys

Posted on: Tuesday, December 13, 2016

The typical survey reported in the 2016 corpus of news releases has 1,000 respondents (median size), with 73% having 500 or more responses, 55% having 1,000 or more responses, and 35% having 2,000 or more responses. The smallest sample size was 98 responses. ..

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Designing PR Surveys

Posted on: Tuesday, December 06, 2016

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Setting Goals for PR Surveys

Posted on: Tuesday, November 29, 2016

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