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Major Changes for Online Surveys

Posted on: Tuesday, January 31, 2017

Major changes are transforming online surveys, making traditional panel research less representative, severely impacting tracking studies.  ..

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5 Mobile Research Predictions for 2016

Posted on: Monday, February 01, 2016

Leslie Townsend of Kinesis Panel kicked off The Festival of NewMR by sharing her predictions for the mobile industry.  ..

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Marketing VPs vs. Aliens: Gamification Phones Home

Posted on: Thursday, December 25, 2014

At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game of Marketing VPs vs. Aliens. And the great news is this gamification technique is accessible to almost anyone from Planet Earth who conducts online surveys.
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Google on How Smartphone Respondents Differ from Online Respondents

Posted on: Wednesday, December 10, 2014

At the Festival of NewMR last week, Paul McDonald of Google Consumer Surveys shared some early findings from his ongoing research into the differences between iPhone and Android users, and between smartphone users and the general Internet population. The rise of mobile panels, including Google’s new mobile panel Google Opinion Rewards, makes it important that researchers understand the differences between these groups. Some panels, including Google’s, are limited to one smartphone operating system. ..

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The Potential of iBeacon for Mobile Research

Posted on: Wednesday, October 29, 2014

At the Marketing Research Association’s Insights & Strategy Conference in June, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always play out as it supposed to.” But iBeacon has great potential for uncovering new Moments of Truth. ..

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Mobile Surveys and MROCs Are Now Mainstream

Posted on: Thursday, October 16, 2014

It’s official! According to the most recent edition of GRIT, available today, mobile surveys and market research online communities are no longer emerging techniques; both are used by a majority of researchers: ..

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The Potential of iBeacon for Mobile Research

Posted on: Monday, June 16, 2014

At the Marketing Research Association’s Insights & Strategy Conference this month, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always play out as it supposed to.” But iBeacon has great potential for uncovering new Moments of Truth.  ..

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The Selfie & The Rise of Mobile Ethnography

Posted on: Tuesday, February 18, 2014

Last week, #SelfieOlympics trended on Twitter, as Olympic medalists, other Olympians, and Sochi spectators began sharing selfies: photos of themselves taken by their smart phones and uploaded to the web. While selfies by that name have been around for many years, starting with the self-portraits that MySpace users posted to their accounts, selfies have never been more popular. In fact, selfie was the word of the year in 2013, according to the Oxford English Dictionary..

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Marketing VPs vs. Aliens: Gamification Phones Home

Posted on: Wednesday, December 25, 2013

At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game of Marketing VPs vs. Aliens. And the great news is this gamification technique is accessible to almost anyone from Planet Earth who conducts online surveys. ..

READ MORE

Google on How Smartphone Respondents Differ from Online Respondents

Posted on: Tuesday, December 10, 2013

At the Festival of NewMR last week, Paul McDonald of Google Consumer Surveys shared some early findings from his ongoing research into the differences between iPhone and Android users, and between smartphone users and the general Internet population. The rise of mobile panels, including Google’s new mobile panel Google Opinion Rewards, makes it important that researchers understand the differences between these groups. Some panels, including Google’s, are limited to one smartphone operating system. ..

READ MORE

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