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Looking For a PR Agency or to Get Hired? Lessons From Research

Posted on: Monday, July 31, 2017

Guest post by Simon Locke, of Communications Match  ..

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Frequency of Usage of Quant and Qual Research Methods – 2016 Results

Posted on: Tuesday, April 04, 2017

In the 2015 GRIT survey, we learnt that 79% of researchers used qualitative research in 2015, and 90% used quantitative research – in fact, 68% of researchers used both qual and quant. With the age of pure qual or quant research ending, we wanted to better understand the mix between the two with the 20th edition of the GreenBook Research Industry Trends Report, which fielded in Q3 and Q4 of 2016 and collected 1,583 responses from participants in 76 countries. ..

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Satisfaction with Market Research Providers

Posted on: Tuesday, March 28, 2017

For the 20th edition of the GreenBook Research Industry Trends Report, we followed up our research into panel satisfaction by looking at provider satisfaction. The GRIT study was an online survey fielded in Q3 and Q4 of 2016 and collecting 1,583 responses from participants in 76 countries.  ..

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The Meta-question: Should We Ask Questions?

Posted on: Tuesday, August 02, 2016

Pete Cape, global knowledge director for SSI, recently shared his thinking behind his updates to the data collection methods module of the UGA/MRII online course, Principles of Market Research (PoMR). Presenting a webinar, "Fit for Purpose: Choosing the Right Data Collection Method for the Problem,” Pete reviewed "three golden questions" that we can use to determine the research method most "fit for purpose". ..

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Screener Bias in Panel and River Samples

Posted on: Monday, April 11, 2016

Most online surveys start with screener questions, designed to target subsets of the population for specific research. Screeners can be used to qualify particular people, to enforce quotas, or to verify the accuracy of the list of survey participants. For instance, for one survey on cosmetics, we screened out men. For a campaign measurement study, we targeted respondents in four metropolitan areas and screened out everyone else; once we had more than 150 respondents for a metropolitan area, we screened out additional responses in that area as well (for being over the quota).  ..

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2016 Market Research Conferences

Posted on: Tuesday, January 26, 2016

See our 2017 Market Research Conference Calendar..

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Is Your Market Research Actionable?

Posted on: Thursday, January 21, 2016

Kathryn Korostoff of Research Rockstar, a research training firm, presented a webinar with Sandy McKee of SurveyGizmo on ensuring that your research is actionable. Many Research Rockstar students are told by their clients to present actionable results. Unfortunately, actionability is very subjective - what some people perceive as actionable, others might not. Here’s a three-step framework for making sure that people perceive your research results as actionable. ..

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12 Types of Non-Probability Sampling

Posted on: Thursday, January 07, 2016

As part of CASRO's great series of webinars, John Bremer of The NPD Group discussed "Elements of Non-Probability Seminar." Besides touching on probability sampling, sample matching, and calibration, he presented an excellent taxonomy of the different types of non-probability sampling. ..

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7 Deadly Sins Of Online Surveys

Posted on: Wednesday, December 23, 2015

Online surveys have become the digital marketer’s chainsaw. ..

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The Top 10 #MRX Links of the 313,072 Links of 2015

Posted on: Tuesday, December 22, 2015

The #MRX community loves its Top 10 lists. How do I know? Because of the Top 10 most-shared links, 3 were themselves 10-item lists!  ..

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