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"The Circle": A Social Media / MRX Dystopia

Posted on: Tuesday, April 25, 2017

Way back in 1947, John Campbell, Jr., the editor of Astounding Science Fiction, articulated a central premise of the genre he was shaping: “To be science fiction, not fantasy, an honest effort at prophetic extrapolation from the known must be made.” Dave Eggers – best known for his memoir A Heartbreaking Work of Staggering Genius – has extrapolated today’s world of constant feedback and self-reporting to its frighteningly logical conclusion in his book, The Circle, now a new movie starring Tom Hanks and Emma Watson. Its heroine, Mae Holland, has just taken a job with the eponymous Circle, the social-media darling of its day, having subsumed all present and future competition to its universal login, social-network, search, and feedback management systems. ..

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10 Tips to Sample Better

Posted on: Thursday, May 21, 2015

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Marketing VPs vs. Aliens: Gamification Phones Home

Posted on: Thursday, December 25, 2014

At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game of Marketing VPs vs. Aliens. And the great news is this gamification technique is accessible to almost anyone from Planet Earth who conducts online surveys.
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Triple-S Provides a Survey Interchange Standard

Posted on: Friday, December 12, 2014

I recently had the opportunity to interview Dr. Stephen Jenkins, a founding member of the Triple-S Group and, in his day job, managing director of Snap Surveys. He brought me up to date on the Triple-S Group’s work. ..
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The Paradox of Surveys of Small Population Sizes

Posted on: Saturday, October 11, 2014

Unfortunately for market researchers, the science of sampling error is often counterintuitive. For instance, the public considers convenience samples with tens of thousands of responses to be more accurate than random samples with 400 responses, not realizing that the random sample is far more accurate. Surveys of small populations are similarly counterintuitive, as some of my clients have bumped up against this year. ..

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Surveys a Century From Now

Posted on: Friday, August 29, 2014

In a post entitled “No more surveys in 16 years?” Ray Poynter writes: ..

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NYT Sparks Controversy with Embrace of Non-Probability Surveys

Posted on: Friday, August 08, 2014

If you’ve ever tried to pitch a non-probability PR survey to The New York Times, they’ve said no, saying that it is not representative. (Pro tip: Pitch op-ed columnists and bloggers, as Google Consumer Surveys did successfully with Paul Krugman.) Given this, many of us were excited to see the recent announcement that the reporters of the Grey Lady would use non-probability online surveys..

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Order Bias Is a Larger Source of Error Than You Think

Posted on: Friday, August 01, 2014

Last week I was writing a questionnaire for a client using their survey software account, and I was chagrined to discover that it lacked the ability to randomize the display of items in a choice list. This is a common capability of all modern survey software applications, including QuestionPro, Survey Analytics, Google Consumer Surveys, and more. Not randomizing your choice lists can introduce significant error into your results, as the impact of order bias is greater even than the margin of sampling error. ..

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Survey Data As A Key Ingredient

Posted on: Thursday, June 12, 2014

At the Insight Innovation Exchange conference in Atlanta yesterday, Jon Sadow of Google Consumer Surveys discussed the complimentary role of surveys in a research industry proliferating with new technologies and methodologies. With Big Data, text analytics, sentiment analysis, mobile research, video ethnography, eye-tracking, and more, where do surveys fit in? ..

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Panel Management Software Requirements

Posted on: Wednesday, May 28, 2014

As your organization conducts more and more online surveys, eventually it runs into issues coordinating survey requests across the range of potential respondents. ..

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