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Trends in Quantitative Research Methods

Posted on: Friday, October 17, 2014

According to the most recent GreenBook survey of market researchers, penetration of online surveys actually accelerated, jumping from 82% to 89% in nine months, after climbing from just 78% to 82% in the prior year. This climb is surprising given that growth usually slows as penetration approaches 100%. Only mobile surveys showed similar growth, rising from 27% to 32% over the past 9 months. ..

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Mobile Surveys and MROCs Are Now Mainstream

Posted on: Thursday, October 16, 2014

It’s official! According to the most recent edition of GRIT, available today, mobile surveys and market research online communities are no longer emerging techniques; both are used by a majority of researchers: ..

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Order Bias Is a Larger Source of Error Than You Think

Posted on: Friday, August 01, 2014

Last week I was writing a questionnaire for a client using their survey software account, and I was chagrined to discover that it lacked the ability to randomize the display of items in a choice list. This is a common capability of all modern survey software applications, including QuestionPro, Survey Analytics, Google Consumer Surveys, and more. Not randomizing your choice lists can introduce significant error into your results, as the impact of order bias is greater even than the margin of sampling error. ..

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Is the Ideal Survey Length 20 Minutes?

Posted on: Tuesday, December 24, 2013

As part of the CASRO webinar series, Inna Burdein, Ph.D., director of panel analytics with the NPD Group, discussed her research into survey length and effort. ..

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Grid-Cheating Panelists on Trial

Posted on: Wednesday, August 21, 2013

As part of the CASRO webinar series, a few weeks ago Pete Cape, global knowledge director of SSI, discussed his research into respondents’ use of grids. It began with a mystery posed by the 2009 paper, “Beyond ‘Trapping’ the Undesirable Panelist: Use of Red Herrings to Reduce Satisficing” by Jeff Miller and Jamie Baker-Prewitt, PhD, of Burke. ..

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