Driving Innovation at Dell with “Triple Vision”: Hindsight, Insight and Foresight

Posted on: Thursday, June 07, 2012

Barry Jennings of Dell presented yesterday at the 2012 Annual Conference of the Marketing Research Association. Barry described himself in Twitter hashtags as “#PassionateInsightsProfessional #TripleCollegeTuitionPayer #GlobalTraveler and #ConstantLearner”. “You can’t be in this industry if you’re not a constant learner,” he said. ..


The Art of Storytelling - For Innovation

Posted on: Wednesday, May 16, 2012

A common theme this afternoon at the Front End of Innovation conference was using storytelling for powering innovation and navigating change. Noelle Chun, Storyteller & Digital Strategist for Yahoo!, provided “a highly tactical, practical useful guide to storytelling in a corporate setting”. In her presentation, she answered some common questions about corporate storytelling. ..


Establishing Innovation Pipeline Management in a Global System

Posted on: Tuesday, May 15, 2012

John Hodgson, direct of Innovation Pipeline Management at The Coca-Cola Company, shared his views on balancing multiple innovation needs at the Portfolio Optimization Summit at the Front End of Innovation today in Orlando. “You’re listening to someone who has works for a company that has made the same product for 120 years, and you’re turning to me for portfolio optimization advice?” he joked. While best known for its iconic product, John pointed out that the company has: ..


Using the Crowd and Social Media to Drive Innovation

Posted on: Tuesday, January 31, 2012

Paul Dumbowsky of Idea Vibes discussed crowdsourcing for innovation at the Online Research Methods conference in London last week. Why is crowdsourcing important? Paul quoted Yochai Benkler of Harvard: “The world is becoming too fast, too complex and too networked for any organization to have all the answers inside.” ..


Building and Managing Compelling Online Communities

Posted on: Thursday, January 26, 2012

Paul Child of Join the Dots presented an EasyJet case study at the Online Research Methods conference this morning in London. He began by quoting Claude Debussey: “Music is the space between the notes.” Similarly, a community is much more than the topics or questions you ask.  ..


Diane Hessan Interviews Stan Sthanunathan of Coca-Cola

Posted on: Monday, December 26, 2011

We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published November 8, here's #5 on the countdown.  ..


Digital Trends Forecast 2012

Posted on: Sunday, December 25, 2011

We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published October 27, here's #7 on the countdown.  ..


Mobile Research: Great Hope or False Dawn?

Posted on: Friday, December 23, 2011

We're counting down the Top 10 posts of 2011 on "Innovation Evolved". Originally published July 7, here's #9 on the countdown.  ..


Emotional Pawns, Rational Robots & Cognitive Misers

Posted on: Thursday, November 17, 2011

Dr. Michael Smith of Neuro Focus and Charles Guilbeau of Anheuser Busch discussed neuroscience at the UGA’s 30th anniversary celebration of its Masters of Marketing Research program. ..


The Future of Market Research: Challenges & Opportunities

Posted on: Wednesday, November 16, 2011

Merrill Dubrow of M/A/R/C Research presented at the UGA’s 30th anniversary MMR celebration in Athens, Georgia, on Monday. “The most important 5 years in the history of market research is upon us,” Merrill said. “We’re not as relevant as we want to be. Everybody is questioning how we do things, how we conduct research, how often we are right. This is a huge wake-up call for the industry.” ..


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