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Marketing VPs vs. Aliens: Gamification Phones Home

Posted on: Thursday, December 25, 2014

At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game of Marketing VPs vs. Aliens. And the great news is this gamification technique is accessible to almost anyone from Planet Earth who conducts online surveys.
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Google on How Smartphone Respondents Differ from Online Respondents

Posted on: Wednesday, December 10, 2014

At the Festival of NewMR last week, Paul McDonald of Google Consumer Surveys shared some early findings from his ongoing research into the differences between iPhone and Android users, and between smartphone users and the general Internet population. The rise of mobile panels, including Google’s new mobile panel Google Opinion Rewards, makes it important that researchers understand the differences between these groups. Some panels, including Google’s, are limited to one smartphone operating system. ..

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The Potential of iBeacon for Mobile Research

Posted on: Wednesday, October 29, 2014

At the Marketing Research Association’s Insights & Strategy Conference in June, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always play out as it supposed to.” But iBeacon has great potential for uncovering new Moments of Truth. ..

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Growing the Market Research Function Using Behavioral Economics

Posted on: Monday, September 29, 2014

At the Marketing Research Association’s recent Corporate Researchers Conference, Stephen Paton (@StephenGPaton) of AGL, an Australian power company, shared his experiences with Behavioral Economics (BE). For Stephen, BE is critical to differentiating the research he provides from commodity survey research. BE helps him provide value to his company, show his internal clients how to influence situations, and predict the unknown. ..

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After Its Initial Success, Agile Research Spread Throughout the Company

Posted on: Wednesday, September 24, 2014

Rachelle Petusky of Cox Automotive and Colleen Harris of MarketVision Research shared their experiences with agile market research at the Marketing Research Association’s Corporate Researcher Conference in Chicago this week. ..

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The Goal is Behavior Change, Not Insights

Posted on: Wednesday, June 25, 2014

At the IIEX conference in Atlanta last week, Alex Batchelor of Brainjuicer introduced himself as a “recovering Insightsaholic,” someone who loved insights for their own sake. But insights aren’t enough. ..

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The Potential of iBeacon for Mobile Research

Posted on: Monday, June 16, 2014

At the Marketing Research Association’s Insights & Strategy Conference this month, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always play out as it supposed to.” But iBeacon has great potential for uncovering new Moments of Truth.  ..

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Survey Data As A Key Ingredient

Posted on: Thursday, June 12, 2014

At the Insight Innovation Exchange conference in Atlanta yesterday, Jon Sadow of Google Consumer Surveys discussed the complimentary role of surveys in a research industry proliferating with new technologies and methodologies. With Big Data, text analytics, sentiment analysis, mobile research, video ethnography, eye-tracking, and more, where do surveys fit in? ..

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How to Collect Competitive Intelligence

Posted on: Wednesday, June 11, 2014

At last week’s Insights & Strategies Conference of the Marketing Research Association, Sean Campbell of Cascade Insights discussed competitive intelligence in the age of search engines. Cascade Insights provides competitive research and market intelligence to B2B hardware, software, and high-tech services companies. ..

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Racing the Snail: Adopting New Research Methodologies Cautiously, But Not Too Cautiously

Posted on: Wednesday, May 21, 2014

Merrill Dubrow, CEO of M/A/R/C Research, presented the keynote at “Spring Into Action”, the New England Marketing Research Association’s conference last week in Waltham, Massachusetts. “We have a big opportunity in the research industry. Yet everyone is challenging what we do, how we do it, and the timeframe we do it in.” Research firms need to evaluate those technologies and methodologies with the most impact for their customers, while not getting distracted by “shiny toys.” ..

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