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Crowdsourcing Throughout the Research Process

Posted on: Wednesday, April 23, 2014

While crowdsourcing has been used in market research for years now, it is often compartmentalized as an input method – an open way of gathering ideas from customers, prospects, and employees. In fact, crowdsourcing can – and often should – be used throughout the research process, as case studies from AllOurIdeas, InSites Consulting, AOL, and IdeaScale make clear. ..

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The Selfie & The Rise of Mobile Ethnography

Posted on: Tuesday, February 18, 2014

Last week, #SelfieOlympics trended on Twitter, as Olympic medalists, other Olympians, and Sochi spectators began sharing selfies: photos of themselves taken by their smart phones and uploaded to the web. While selfies by that name have been around for many years, starting with the self-portraits that MySpace users posted to their accounts, selfies have never been more popular. In fact, selfie was the word of the year in 2013, according to the Oxford English Dictionary..

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Quant and Qual Research Usage

Posted on: Tuesday, February 04, 2014

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Consumer Intimacy by the Numbers

Posted on: Wednesday, January 29, 2014

What's the formula that turns a brand's research into consumer intimacy? ..

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Marketing VPs vs. Aliens: Gamification Phones Home

Posted on: Wednesday, December 25, 2013

At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game of Marketing VPs vs. Aliens. And the great news is this gamification technique is accessible to almost anyone from Planet Earth who conducts online surveys. ..

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Agile Research for Rapid Response and Iterative Development

Posted on: Sunday, December 22, 2013

Matt Warta of GutCheck, an online qualitative research firm, and Brad White of Prophet, a brand and marketing consultancy, discussed agile market research in last week’s GreenBook webinar, “Researching Like It’s the 1990’s? Get Agile and Leap to 2013″. The on-demand research technologies that characterize agile research methods have been rapidly earning a place in the researcher’s toolkit, and the speakers shared two case studies: using agile research for quick-reaction research and using agile for iterative concept development. ..

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