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"The Circle": A Social Media / MRX Dystopia

Posted on: Tuesday, April 25, 2017

Way back in 1947, John Campbell, Jr., the editor of Astounding Science Fiction, articulated a central premise of the genre he was shaping: “To be science fiction, not fantasy, an honest effort at prophetic extrapolation from the known must be made.” Dave Eggers – best known for his memoir A Heartbreaking Work of Staggering Genius – has extrapolated today’s world of constant feedback and self-reporting to its frighteningly logical conclusion in his book, The Circle, now a new movie starring Tom Hanks and Emma Watson. Its heroine, Mae Holland, has just taken a job with the eponymous Circle, the social-media darling of its day, having subsumed all present and future competition to its universal login, social-network, search, and feedback management systems. ..

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6 Paths to Innovative Concepts

Posted on: Wednesday, June 24, 2015

Jeremy Gutsche, author of Better and Faster: The Proven Path to Unstoppable Ideas, shared six paths to innovation in his recent keynote at the Market Research Association's Insights & Strategies Conference. These paths seem especially appropriate to researchers struggling with low-performing concepts. While respondents can often highlight problems with concepts during testing, they rarely suggest solutions that will improve those concepts ..

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Where Do Market Research Ideas Come From?

Posted on: Friday, December 20, 2013

Part of NewMR’s mission is to be at the boundaries of new ideas. To that end, NewMR, in partnership with Greenbook Blog and Research Access, surveyed 125 market researchers about sources of inspiration and change for the industry: Where do market research ideas come from? ..

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Establishing Innovation Pipeline Management in a Global System

Posted on: Tuesday, May 15, 2012

John Hodgson, direct of Innovation Pipeline Management at The Coca-Cola Company, shared his views on balancing multiple innovation needs at the Portfolio Optimization Summit at the Front End of Innovation today in Orlando. “You’re listening to someone who has works for a company that has made the same product for 120 years, and you’re turning to me for portfolio optimization advice?” he joked. While best known for its iconic product, John pointed out that the company has: ..

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Using the Crowd and Social Media to Drive Innovation

Posted on: Tuesday, January 31, 2012

Paul Dumbowsky of Idea Vibes discussed crowdsourcing for innovation at the Online Research Methods conference in London last week. Why is crowdsourcing important? Paul quoted Yochai Benkler of Harvard: “The world is becoming too fast, too complex and too networked for any organization to have all the answers inside.” ..

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