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Marketing VPs vs. Aliens: Gamification Phones Home

Posted on: Thursday, December 25, 2014

At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game of Marketing VPs vs. Aliens. And the great news is this gamification technique is accessible to almost anyone from Planet Earth who conducts online surveys.
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After Its Initial Success, Agile Research Spread Throughout the Company

Posted on: Wednesday, September 24, 2014

Rachelle Petusky of Cox Automotive and Colleen Harris of MarketVision Research shared their experiences with agile market research at the Marketing Research Association’s Corporate Researcher Conference in Chicago this week. ..

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The Goal is Behavior Change, Not Insights

Posted on: Wednesday, June 25, 2014

At the IIEX conference in Atlanta last week, Alex Batchelor of Brainjuicer introduced himself as a “recovering Insightsaholic,” someone who loved insights for their own sake. But insights aren’t enough. ..

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Marketing VPs vs. Aliens: Gamification Phones Home

Posted on: Wednesday, December 25, 2013

At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game of Marketing VPs vs. Aliens. And the great news is this gamification technique is accessible to almost anyone from Planet Earth who conducts online surveys. ..

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Emotion and Inspiration at the Van Gogh Museum

Posted on: Thursday, October 10, 2013

At the 2013 ESOMAR Annual Congress in Istanbul, Laurine van de Wiel of the Van Gogh Museum in Amsterdam and Saskia Brocx of TNS NIPO in the Netherlands discussed “how emotion-based visitor research can create engaging brand experiences.” ..

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Using Multiple Research Methods is Like Sensory Integration

Posted on: Tuesday, October 01, 2013

Just as Affectiva found that combining self-reported data with facial coding produced better results, Carlos Jaime Velasco of Neurosketch in Columbia found that combining old and new research methods offers a better understanding of consumer behavior, he reported at the 2013 ESOMAR Annual Congress in Istanbul. “Sensory integration is a good metaphor for this: when the brain integrates sensory information, when we listen to other people and look at them, watching their lips, our brain takes that visible information and auditory information together to help us understand what people are saying. This reduces ‘noise’ to help us understand, and that is what we want to do with different research methods and different types of information to understand the complex world of consumer behavior.” ..

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Grow Your Business by Focusing on Share of Wallet

Posted on: Tuesday, June 11, 2013

At the Marketing Research Association’s Insights & Strategy Conference in Orlando today, Timothy Keiningham of Ipsos Loyalty shared an update on the Ipsos Wallet Allocation Rule method, which won the 2011 NGMR Innovation Award. Traditional customer loyalty measures alone do a poor job of predicting Share of Wallet, the percent of category purchases captured by a specific brand. Ipsos has developed a way to extend such metrics to accurately measure Share of Wallet and drive business growth. ..

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