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Are They Spurious Correlations? Evaluating Insights From Social Media

Posted on: Wednesday, October 07, 2015

At the closing keynote of the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Dr. Jennifer Golbeck from the University of Maryland discussed the types of insights that computer science can find and will delve into 1) which parts of them are meaningful in other contexts, 2) which outputs to trust, and 3) exactly how these algorithms can be applied for unique and useful research results. ..

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The Other Side of the House: Corporate Affairs Research vs. Market Research

Posted on: Tuesday, October 06, 2015

At the Marketing Research Association’s Corporate Researcher Conference in St. Louis, Edward Largo, Ph.D. of Altria and William Stewart of Povaddo discussed corporate affairs research, which “moves beyond the consumer and into the realm of the general public, including corporate responsibility strategy, stakeholder engagement, corporate branding and communications, corporate social programs, public policy and legislative advocacy.” ..

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IQ+EQ: Big Data and Primary Research in the Era of Decision Intelligence

Posted on: Tuesday, October 06, 2015

At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Greg Heist, the chief innovation officer of Gongos, discussed how primary data can be linked with hard data streams to inform smarter decision making. ..

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Point-Counterpoint: What’s the Big Deal with Big Data?

Posted on: Tuesday, October 06, 2015

Annie Pettit, Ph.D. of Peanut Labs and Marc Alley, PRC of 1st Global had a point/counterpoint debate about the role of Big Data in market research. Annie is an industry-leading thought leader; Marc Alley is researcher who has transitioned into a role of data science. [All verbatim quotes are approximations from my live-blogging.] ..

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