Jeff Bezos on Narratives in Business Decision Making

Posted on: Tuesday, May 01, 2018

Another insight I wanted to share from the most recent annual letter to Amazon shareholders..


The Factor Analysis, Cluster Analysis Combo Platter

Posted on: Tuesday, February 14, 2017



Boring Charts Are Often the Most Informative

Posted on: Thursday, September 04, 2014

Too often data is dressed up in ways that distract from the underlying message. Take this infographic about donations to fight diseases vs. the annual mortality rate for those diseases: ..


With Your Head in the Clouds, You Can See the Forest For the Trees

Posted on: Monday, March 31, 2014

The ideal solution to analyzing a few hundred verbatim responses to a survey has yet to be found. Most text analytic programs aren’t much help here – once trained, they shine at processing tens of thousands of verbatims, but they are not much help with 200 verbatims. Yet 200 verbatims is enough to require hours of manual effort. ..


21 Tips for Writing Research Reports

Posted on: Tuesday, March 11, 2014

In a CASRO webinar yesterday, John Gilfeather of Koski Research shared 21 tips for writing research reports. ..


All Hail the Humble Median

Posted on: Wednesday, November 27, 2013

At the 2013 Inbound Marketing conference, Nate Silver said, “The average is still the most useful mathematical tool ever invented.” ..


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From Jeffrey Henning's Blog

  1. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018
  2. Asking Too Much Jeffrey Henning 26-Oct-2018
  3. The Diseconomies of Scale of Survey Research Jeffrey Henning 28-Sep-2018
  4. Four Horseman of the Retail Apocalypse Jeffrey Henning 18-Jun-2018