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Agile Analogy

Posted on: Wednesday, April 27, 2016

Thinking about our presentations on agile market research recently reminded me of a story from my younger days. In that time, I worked in a single story office building on a residential street in suburban New Jersey. ..

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Campbell Soup Adopts a More Agile Innovation Process

Posted on: Tuesday, November 25, 2014

At last week's fall conference of the New England chapter for the Marketing Research Association, Katie Cleary shared how Campbell's has embraced a more agile innovation process. Katie is the manager of consumer insights for V8 vegetable and fruit juices at the Campbell Soup Company, a product line generating over $700 million a year. ..

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After Its Initial Success, Agile Research Spread Throughout the Company

Posted on: Wednesday, September 24, 2014

Rachelle Petusky of Cox Automotive and Colleen Harris of MarketVision Research shared their experiences with agile market research at the Marketing Research Association’s Corporate Researcher Conference in Chicago this week. ..

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Consumer Insights as the Answer to VUCA (Volatility, Uncertainty, Complexity, and Ambiguity)

Posted on: Tuesday, June 10, 2014

At the Marketing Research Association’s Insights & Strategy Conference last week in Chicago, Christie Hickman of the Outdoor Industry Association shared the need for researchers to take a flexible, iterative approach to understanding a disruptive business world.  ..

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Agility in a Time of Change

Posted on: Monday, March 10, 2014

At the recent NetGain 8 conference in Toronto, hosted by the MRIA, Tom De Ruyck (@tomderuyck) of InSites Consulting discussed the potential of online communities. In an era where conversations are making or breaking brands, and fans want a say in the future of "their" brands, Tom argued that "Being open and agile has become key for companies." ..

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The Revenge of Qual

Posted on: Friday, February 07, 2014

The 14th edition of the GreenBook Research Industry Trends report was published last week, reviewing findings from a survey of 2,229 researchers around the world: 1,786 suppliers and 443 clients. Key topics included which research methodologies are used and perceptions of innovative research firms. ..

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Agile Research for Rapid Response and Iterative Development

Posted on: Sunday, December 22, 2013

Matt Warta of GutCheck, an online qualitative research firm, and Brad White of Prophet, a brand and marketing consultancy, discussed agile market research in last week’s GreenBook webinar, “Researching Like It’s the 1990’s? Get Agile and Leap to 2013″. The on-demand research technologies that characterize agile research methods have been rapidly earning a place in the researcher’s toolkit, and the speakers shared two case studies: using agile research for quick-reaction research and using agile for iterative concept development. ..

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