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Quota Sampling Almost Twice as Popular as Weighting

 

The GreenBook team included a new section on aspects of survey research projects in their GreenBook Research Industry Trends Report survey of 2,087 researchers around the world. Here are those findings, which provide a useful overview of the state of survey research today.

While 90% of researchers surveyed have been involved in quantitative projects, 88% have been involved with survey research (leaving 2% of quantitative researchers who did not use surveys).

How frequently are certain tasks performed within survey research projects? Running crosstabs is the most common: 72% of quantitative researchers run cross-tabulations for most or all of their survey projects. When it comes to techniques used to increase the representativeness of those surveys, 62% use quota sampling for most or all projects, almost twice the 33% who weight the data for most or all projects. Only 13% use multiple panel providers per survey for most or all projects.

You can download the GRIT report from here. Doing so will also make sure you are notified as soon as the new report is published.       

 

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