Blog



Optimizing Survey News Releases for Reporters

Posted on: Tuesday, December 27, 2016

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Issues of Sampling and Mode for PR Surveys

Posted on: Tuesday, December 20, 2016

For representative results, it is more important that sampling be well designed than that there be thousands of responses. Unfortunately, this is a distinction that most reporters ignore and that many researchers, in the interest of minimizing costs, obscure.  ..

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Satisfaction with the NFL

Posted on: Thursday, December 15, 2016

Just over one third of respondents (35%) are very or completely satisfied with the National Football League, while a quarter (24%) are not at all satisfied or only slightly satisfied. ..

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Common Sample Sizes for PR Surveys

Posted on: Tuesday, December 13, 2016

The typical survey reported in the 2016 corpus of news releases has 1,000 respondents (median size), with 73% having 500 or more responses, 55% having 1,000 or more responses, and 35% having 2,000 or more responses. The smallest sample size was 98 responses. ..

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Designing PR Surveys

Posted on: Tuesday, December 06, 2016

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DIY Survey Research

Posted on: Monday, December 05, 2016

I’m old enough to remember typing pools – though not old enough to remember when the secretaries in them were using typewriters. They were using word processors – not software like Microsoft Word but hardware like the Wang OIS, a dedicated system for timeshared word processing. Researchers would handwrite their reports and give them to the typing pool to type up. ..

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Setting Goals for PR Surveys

Posted on: Tuesday, November 29, 2016

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Key Recommendations for Online Sampling

Posted on: Tuesday, October 25, 2016

Probability sampling remains the gold standard for producing results that are representative of target populations. So much so that non-probability methods typically try to emulate or mimic probability sampling where possible:   ..

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Intercept Surveys

Posted on: Tuesday, October 18, 2016

Where river sampling is typically a supplemental source of responses to panel surveys, intercept surveys gather all their responses by interrupting traffic to web sites. CivicScience, Google Consumer Surveys (GCS) and RIWI each intercept people in their everyday use of the web. CivicScience posts polls to web sites, GCS prompts readers to take a survey in order to advance to the second page of a news article, and RIWI captures visitors to mistyped non-trademarked domain names (among other methods) and shows them instead the first question of a short survey.  ..

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River Sampling

Posted on: Tuesday, October 11, 2016

People who are willing to be members of panels differ in many ways from people who aren’t. This too lessens the representativeness of panel research.  ..

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White Papers


Consumer Research

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  4. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019


From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018