Blog



Bad Survey Goals -- and Better Approaches

Posted on: Tuesday, February 21, 2017

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The Factor Analysis, Cluster Analysis Combo Platter

Posted on: Tuesday, February 14, 2017

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Sample Site-Feedback Questionnaires

Posted on: Monday, February 06, 2017

For an ad-supported website that was losing market share to competitors, Researchscape streamlined the Web Acceptance Model and updated it to follow question-design best practices. ..

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Who People Are Rooting For on Sunday

Posted on: Friday, February 03, 2017

With Super Bowl LI right around the corner, many are curious as to how the fans feel about the big game, the teams, and the players who will be taking to the field Sunday night. ..

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Tracking Studies in the Age of Mobile

Posted on: Tuesday, January 31, 2017

Major changes are transforming online tracking studies, as traditional panel research becomes less representative: ..

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Major Changes for Online Surveys

Posted on: Tuesday, January 31, 2017

Major changes are transforming online surveys, making traditional panel research less representative, severely impacting tracking studies.  ..

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Amp Up News Releases with Newsmaker Surveys

Posted on: Tuesday, January 24, 2017

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Common Mistakes when Writing Survey News Releases

Posted on: Tuesday, January 17, 2017

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Optimizing Survey News Releases for Prospects

Posted on: Tuesday, January 10, 2017

Ultimately publicity is about generating business for organizations, yet most press releases aren’t optimized for this. Only 13% of 2016 survey releases linked to a lead-generation form (up from 7% in 2013) to capture a prospect’s contact information in exchange for a white paper with more detail about the survey, despite the fact that 32% of survey news releases offer a corresponding white paper (up from 19% in 2013). ..

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Optimizing Survey News Releases for Bloggers

Posted on: Tuesday, January 03, 2017

Bloggers, in general, are even more pressed for time than reporters and are more likely to cut corners when reporting on your news release. All the resources you provide for reporters will assist bloggers, but they are more likely to use infographics than reporters are. Infographics – in the popular sense of multiple charts and graphs artfully combined into a single long image file – are a recent trend: only 19% of 2016 survey news releases included infographics or links to infographics (up from 13% in 2013). ..

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White Papers


Consumer Research

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  4. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019


From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018