Researchers Are The Village Green Preservation Society

Posted on: Wednesday, December 01, 2010

We are the Village Green Preservation Society
God save Donald Duck, Vaudeville and Variety
We are the Desperate Dan Appreciation Society
God save strawberry jam and all the different varieties
Preserving the old ways from being abused
Protecting the new ways for me and for you
What more can we do
- The Kinks ..


Getting Started With Twitter – Market Research Hashtags

Posted on: Monday, November 01, 2010

After attending a recent conference, I was surprised at how few market research executives were on Twitter. Twitter is now one of the Top 20 most visited sites in the United States, and it is a promisingly fertile area for supporting social media research. Where status updates on Facebook are typically visible only to a user’s friends or specified subgroup of friends, 99 percent of status updates on Twitter are visible to anyone. This transparency makes them great for market research purposes. ..


Spies Like Us

Posted on: Friday, October 01, 2010

The recent Russian spy ring was breathtaking in the sheer mundaneness of the resulting espionage. It was long term, deep cover, and most of the spies lived quiet domestic lives in the suburbs. Some had even married. Their reports were on everyday American life. ..


#MRX Hashtag Community's Declaration of Independence from #MR

Posted on: Sunday, July 25, 2010

When, in the course of hashtag communities, it becomes necessary for one people to dissolve the social-network practices which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the laws of nature and of nature's God entitle them, a decent respect to the opinions of Twitterdom requires that they should declare the causes which impel them to the separation. ..


The PRC Program At Five

Posted on: Tuesday, June 01, 2010

Ask my four year old what he wants to be when he grows up, and he’ll say “toy seller,” “secret agent” or “actor,” depending on his mood. One thing he’ll never say is “market researcher.” As careers go, market research in general, and survey research in particular, is not a destination career. Few of us plan to be here: which is why it is so important for us to demonstrate our ongoing commitment to the craft of research. A great way for researchers to do that is with the Marketing Research Association’s Professional Research Certification (PRC) program. ..


What Survey Researchers Can Learn From Political Pollsters

Posted on: Thursday, December 31, 2009

As a B2B/B2C survey researcher rather than a pollster, the quadrennial spectator sport that consumes me is not the Olympics, but Presidential elections. The sheer volume of polls and news stories about polls is amazing to me, and I often begin each morning during the campaign season reviewing the latest poll results. Of course, while I enjoy poll watching, I can’t help but learn something about corporate survey research as well. What are some of the things political polling has taught me about surveying?  ..


The Blogging Iceberg - Of 4.12 Million Hosted Weblogs, Most Little Seen, Quickly Abandoned

Posted on: Monday, October 06, 2003

Perseus Development Corp. randomly surveyed 3,634 blogs on eight leading blog-hosting services to develop a model of blog populations. Based on this research, Perseus estimates that 4.12 million blogs have been created on these services: Blog-City, BlogSpot, Diaryland, LiveJournal, Pitas, TypePad, Weblogger and Xanga. ..


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