The Case for Fully Labeled Scales

Posted on: Tuesday, July 11, 2017

Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a five-point scale. Sounds simple, you think to yourself, then go to write the question. Which format do you use? ..


Post-Secondary Education Programs in Market Research

Posted on: Monday, June 19, 2017

New to this wave, the GreenBook Research Industry Trends survey went beyond its traditional look at research training and education to focus specifically on the Masters of Marketing Research (MMR) programs in the United States. The survey was fielded in April, 2017, and collected 2,637 responses from market researchers worldwide. ..


Public Relations Customer Experience Benchmark Survey

Posted on: Friday, May 12, 2017

Researchscape surveyed 100 U.S. executives regarding their organization's experience with the PR firm it has on retainer. The survey measured the big picture of customer experience, satisfaction, and loyalty. It compared overall satisfaction with a variety of skills and services to determine what factors were the key drivers of overall satisfaction. ..


Early Dashboard Results Skewed Until Quota Sampling Kicks In

Posted on: Tuesday, May 02, 2017



Draft Day and NFL Satisfaction

Posted on: Thursday, April 27, 2017

With the NFL draft today, many rumors and predictions have been rumbling for weeks, waiting to see what players will be picked by which teams. While many watching will be satisfied with the results, not everyone can be pleased; a portion of the fans will simply not be happy with the selections made by their team. Nor with the commissioner. ..


"The Circle": A Social Media / MRX Dystopia

Posted on: Tuesday, April 25, 2017

Way back in 1947, John Campbell, Jr., the editor of Astounding Science Fiction, articulated a central premise of the genre he was shaping: “To be science fiction, not fantasy, an honest effort at prophetic extrapolation from the known must be made.” Dave Eggers – best known for his memoir A Heartbreaking Work of Staggering Genius – has extrapolated today’s world of constant feedback and self-reporting to its frighteningly logical conclusion in his book, The Circle, now a new movie starring Tom Hanks and Emma Watson. Its heroine, Mae Holland, has just taken a job with the eponymous Circle, the social-media darling of its day, having subsumed all present and future competition to its universal login, social-network, search, and feedback management systems. ..


Frequency of Usage of Quant and Qual Research Methods – 2016 Results

Posted on: Tuesday, April 04, 2017

In the 2015 GRIT survey, we learnt that 79% of researchers used qualitative research in 2015, and 90% used quantitative research – in fact, 68% of researchers used both qual and quant. With the age of pure qual or quant research ending, we wanted to better understand the mix between the two with the 20th edition of the GreenBook Research Industry Trends Report, which fielded in Q3 and Q4 of 2016 and collected 1,583 responses from participants in 76 countries. ..


Satisfaction with Market Research Providers

Posted on: Tuesday, March 28, 2017

For the 20th edition of the GreenBook Research Industry Trends Report, we followed up our research into panel satisfaction by looking at provider satisfaction. The GRIT study was an online survey fielded in Q3 and Q4 of 2016 and collecting 1,583 responses from participants in 76 countries.  ..


The Forecast for Market Research Automation

Posted on: Thursday, March 16, 2017

The GreenBook team and assorted volunteers are now hard at work on designing the next wave of this twice-annual study state of the research industry. Which reminded me that, for the 19th edition of the GreenBook Research Industry Trends Report, I had documented the attitudes and usage of automation, and it is past time I shared that here. That survey of market researchers fielded in Q1 and Q2 of 2016 and collected 2,144 responses from participants in 70 countries. ..


Relationship Surveys, Transactional Surveys, and Targeted Surveys

Posted on: Tuesday, February 28, 2017



White Papers

Consumer Research

  1. Postgraduate Degree Survey Jeffrey Henning 10-Jul-2019
  2. Voice Assistant Survey: Let the Young Speak Jeffrey Henning 09-Jul-2019
  3. Grocery Shopping Survey Jeffrey Henning 22-Jun-2019
  4. 2019 Summer Vacation Survey Jeffrey Henning 11-Jun-2019

From Jeffrey Henning's Blog

  1. Issues with Grid Questions Jeffrey Henning 24-Jun-2019
  2. Asking Too Much Jeffrey Henning 07-Jun-2019
  3. Helping You Through the Entire Survey Research Process Jeffrey Henning 02-Mar-2019
  4. Market Research Conference Calendar - 2019 Jeffrey Henning 12-Dec-2018